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  1. AB Tasty
  2. Web experimentation & Personalization
  3. Tutorials
  4. Campaign set-up
  5. Targeting step
  6. Segmentation criteria

Segmentation criteria

  • CSAT criterion (Customer Satisfaction)
  • NPS® criterion (Customer Satisfaction)
  • Engagement Level criterion
  • EmotionsAI criterion
  • Content Interest criterion
  • Page Interest criterion
  • Device criterion
  • Cookie criterion
  • New/Returning visitors criterion
  • Campaign Exposure criterion
  • Number of sessions criterion
  • Day(s) Since Last Session criterion
  • Day(s) Since First Session criterion
  • Action & Custom Tracker criterion
  • Cart Abandonment criterion
  • Last Purchase criterion
  • Purchase Frequency criterion
  • Geolocation criterion
  • DMP, CDP, 3rd party tool criterion
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