The global dashboard is the first page displayed when you access your AB Tasty account and allows you to keep track of your C.R.O campaign's performance.
The dashboard keeps track of six main indicators:
- Scheduled Campaigns
- Campaign launch
- Live campaigns
- 10 most active collaborators
- Tag size
- Unique visitors
You can customize your dashboard by choosing which card you want to display and its exact place.
Date filters
You can change the timeline by choosing between several options, from the past 12 months to the past 7 days.
Please refer to this article about using filters in the Dashboard.
Operation mode
The dashboard has two operation modes: single-account and multi-account view.
Single-account view
The single-account view mode is the default mode and displays data for a single account.
Multi-account view
The multi-account view mode displays aggregated data of all accounts within an organization. Multi-account view mode is activated automatically when you select all accounts in your organization.
You must be a super admin of your organization to be able to select several accounts. Some cards are only available in single view - see details in the table below.
Campaigns activity metrics
The dashboard shows real-time and historical tracking of your campaigns' activity.
Campaigns are split by category and type where applicable.
Live Campaigns
This section shows the total number of campaigns currently running on your AB Tasty account or organization. It is the sum of campaigns with live or live in QA status.
It'a "real time" card, meaning that the usage of the date filter can't impact it.
Campaign launch
This section shows the total number of times campaigns have been launched in the past 12 months. It is calculated by the sum of launches that took place, excluding campaigns in QA mode and counting only 1 launch per day per campaign at maximum.
Upcoming scheduled campaigns
This section shows real-time updates on your scheduled campaigns of your account or organization.
It includes the list of:
- All paused campaigns ready to be launched on a future date
- All live campaigns planned to be stopped on a future date
- All campaigns with recurring scheduled options that didn’t hit the last occurrence
The dot next to the campaign name informs about the current status:
- in green the campaign is live
- in yellow the campaign is paused
The information area resumes the next action scheduled on the campaign. The color of this area is linked to the type of the action:
- in yellow the campaign has been scheduled to be paused
- in green the campaign has been scheduled to be played and paused
- in blue the campaign has been scheduled with a recurrency
By hovering the information area you'll find the full details about the schedule.
By clicking on the pictogram on the right of the line, you're redirected to the campaign flow.
10 most active collaborators
This section shows the list of the 10 most active users on your AB Tasty account or organization with their:
- First name
- Last name
- Number of connexions till the beginning
- The last connexion date
As a user, it is possible to declare you first name and last name in the profile page of the settings. If these fields are not completed, the email address is automatically displayed for both fields.
An active user is a user whose last login time to AB Tasty was in the past 12 months. Users are sorted by number of connections, in descending order.
Unique visitors
This section shows two metrics:
- All: The total number of unique visitors tracked by the AB Tasty tag, regardless of whether they are assigned to a campaign. This should be equivalent to the MAU (Monthly Active Users) count as we count a visitor once it has accepted the cookies.
- Tested: The total number of unique visitors (new) tracked by the AB Tasty tag, and assigned to a campaign.
By hovering the graph, you can access to the monthly details.
Performance metrics
Tag size
The tag size is the size of AB Tasty HTML tag, in kilobytes. Its size should be under 125 Kilobytes for optimal performance. For more information, go to the Performance Center article.
Real time vs. Historical metrics
The Global Experience dashboard tracks two types of data: Real-time and Historical.
Real-time metrics
Real-time data metrics are identified by a “Real time” icon and label placed on top of the section. Real-time metrics cannot be filtered by date.
Historical metrics
Historical data are identified by a “Filter” icon followed by a date range. Those data are updated every day and can be filtered up to the past 12 months.