Amplitude is a Product Analytics company. Their service tracks user interactions across different sources (web, mobile, API, etc.) and helps measure product usage by building custom reports.
Analytics browser is the latest SDK version of Amplitude
The Amplitude push integration allows you to send the AB Tasty campaign data to Amplitude.
How Campaign Data Is Sent
AB Tasty campaign data are sent through an identity call setting user properties:
- A ABTasty.Test user property is set and contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
- A ABTasty.Variation user property is set and contains the Variation ID and Variation Name formatted as [variation_id] variation_name
The call is made using the amplitude.Identify().set() method.
How to Set up the Integration
- Access Integrations > Integration Hub.
- Search for and select Amplitude (analytics browser).
- Click Setup connector.
- Give a name to your connector so you can easily retrieve it.
- Click Save and create connector.
The integration is now set up and will be available when creating a new campaign.
More information on how to link a campaign is here.
Heads up ⚡
You must update the AB Tasty tag to make your changes live.
Good to Know 💡
Please note that the setup of integration in the account settings is not applied retroactively to previously created campaigns. They only apply to newly created campaigns.