Amplitude is a Product Analytics company. Their service tracks user interactions across different sources (web, mobile, API, etc.) and helps measure product usage by building custom reports.
Analytics browser is the latest SDK version of Amplitude
The Amplitude push integration allows you to send the AB Tasty campaign data to Amplitude.
How Campaign Data Is Sent
AB Tasty campaign data are sent through an identity call setting user properties:
- A ABTasty.Test user property is set and contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
- A ABTasty.Variation user property is set and contains the Variation ID and Variation Name formatted as [variation_id] variation_name
The call is made using the amplitude.Identify().set() method.
How to Set up the Integration
- Access Integrations > Integration Hub.
- Search for and select Amplitude (analytics browser).
- Click Setup connector.
- Give a name to your connector so you can easily retrieve it.
- [Optional] Check the box to automatically add the connector to your future campaigns.
- Click Save and create connector.
If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.
If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is here.
You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).
Heads up ⚡
You must update the AB Tasty tag to make your changes live.