Matomo (formely known as Piwik) is an open source web analytics application that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. 

The Matomo push integration allows you to send the AB Tasty campaign data to Matomo.


How Campaign Data Is Sent


AB Tasty campaign data are sent as an event with event properties:

  • The event category is “abtasty
  • The event action contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
  • The event name contains the Variation ID and Variation Name formatted as [variation_id] variation_name

The event is sent using the _paq('trackEvent') method.


How to Setup the Integration

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  1. Access Integrations > Integration Hub.
  2. Search for and select Matomo.
  3. Click Setup connector.
  4. Give a name to your connector so you can easily retrieve it.
  5. Click Save and create connector.

The integration is now set up and will be available when creating a new campaign. 

More information on how to link a campaign is here.


Heads up ⚡
You must update the AB Tasty tag to make your changes live.


Good to Know 💡
Please note that the setup of integration in the account settings is not applied retroactively to previously created campaigns. They only apply to newly created campaigns.

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