Matomo (formely known as Piwik) is an open source web analytics application that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights.
The Matomo push integration allows you to send the AB Tasty campaign data to Matomo.
How Campaign Data Is Sent
AB Tasty campaign data are sent as an event with event properties:
- The event category is “abtasty”
- The event action contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
- The event name contains the Variation ID and Variation Name formatted as [variation_id] variation_name
The event is sent using the _paq('trackEvent') method.
How to Set up the Integration
- Access Integrations > Integration Hub.
- Search for and select Matomo.
- Click Setup connector.
- Give a name to your connector so you can easily retrieve it.
- [Optional] Check the box to automatically add the connector to your future campaigns.
- Click Save and create connector.
If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.
If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is here.
You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).
Heads up ⚡
You must update the AB Tasty tag to make your changes live.