Air360 is an analytics solution that gives you the power to turn more users into loyal customers, with actionable insights, whether you feel comfortable with numbers, or not.

The Air360 integration allows you to target the segments created in Air360 with AB Tasty.


Good to Know 💡- Air360 Segments

Segment are groups of users defined by a particular set of criteria, like a shared property or sequence of events. 

For further information on how to use segments, please refer to the Air360 documentation.



Enabling the Integration on AB Tasty 

To enable the Integration on AB Tasty, follow the steps below:


  1. Access Integrations > Integration Hub > Pull.
  2. Search for and select Air360.
  3. Click Setup connector.
  4. Give a name to your connector so you can easily retrieve it.
  5. Click Save and create connector.


Air360 is now set up. No other action is required here. This will allow AB Tasty to display the cohorts that will be sent by Air360.


Enabling the Integration on Air360


Segment export to AB Tasty is only available in the new version of Air360


To enable the integration on Air360, follow the steps below:


  1. Access Marketing Automations under the Activate in the left menu.
  2. In the Connectors list, select AB Tasty, and click Activate.
  3. To set up the AB Tasty integration you need to enter your account’s API Key. Copy and paste the API Key of your AB Tasty account. Click Activate.


Good to Know 💡- API Key

An integration API key is a unique key that allows a third-party tool to communicate with your specific AB Tasty account i.e. send data to your account.

To generate an API Key, follow the steps below: 

  1. Go the AB Tasty interface
  2. Access Settings > Integrations > API Key.
  3. Click Generate API Key.

The API Key is ready to use.

The AB Tasty connecto will be displayed under Active Connectors once the connection is established.


Exporting the Segments From Air360 to AB Tasty


Now that the connection between the tools is established, we have to export the desired segments to AB Tasty to target them.


To export the segments to AB Tasty, follow the steps below:

  1. Click Add Automation in the AB Tasty connector.
  2. In the first dropdown select the trigger (Enter/Leaves segment) for sending the segments.
  3. In the second dropdown, select the segment that you want to export. 
  4. Give a name to your Automation.
  5. Click Add

Congratulations, the integration is now set up and you can target your Air360 segments with AB Tasty!


Good to Know 💡- Technical Specifications

  • Air360 includes his own user id in the segment export. This id is used to match the user.
  • For the cohorts to be used in AB Tasty’s segment builder (once exported from Air360), we need to match at least one user i.e. empty cohorts will not be displayed in the segment builder.



Using and Retrieving Your Air360 Segments


Once you have activated and configured an integration, you can retrieve Air360 Segments in the segment builder (available when you create a new segment). 

Audiences generated by your integrations can all be found under the criteria group DATA INTEGRATION

For each integration, you will have a corresponding item that you can drag and drop to use. 

For global information on how to build a targeting segment, please refer to our targeting guide


Good to Know 💡- Audience availability in the Segment Builder
For an audience to be available in the segment builder it must not be empty, meaning that we have to identify at least one user belonging to that audience. 

Once a user is identified, the audience will appear in the segment builder.


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