FullStory

FullStory is a digital experience analytics platform that tracks how visitors interact with your website or app in order to optimize the customer experience.

The Fullstory push integration allows you to send the AB Tasty campaign data to Fullstory. 

Fullstory & AB Tasty

AB Tasty campaign data are sent as a custom event with event properties:

• Event name is “abtasty”
• Event parameter abtasty_campaign contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
• Event parameter abtasty_variation contains the Variation ID and Variation Name formatted as [variation_id] variation_name

The event is sent using the FS.event() method.

Integration

1. Access Integrations > Integration Hub.
2. Search for and select Fullstory.
3. Click Setup connector.
4. Give a name to your connector so you can easily retrieve it.
5. [Optional] Check the box to automatically add the connector to your future campaigns.
6. Click Save and create connector.

If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.

If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is here.

You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).

Heads up ⚡
You must update the AB Tasty tag to make your changes live.

Integration check

Once you have set up the integration and activated it in an AB Tasty campaign, you may want to verify that data is sent correctly to Tealium EventStream.

On the FullStory interface:

1. Access Settings > Data Management > Events
2. In the list of events you should see the event “abtasty”, click on it.
3. Under the property name, you should see “abtasty_variation” and “abtasty_variation”

More information on data management in the FullStory interface here.