Segment is a customer data platform (CDP) that helps customers collect, clean, and control their customer data.


How to Setup the Integration

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  1. Access Integrations > Integration Hub.
  2. Search for and select Segment.
  3. Click Setup connector.
  4. Give a name to your connector so you can easily retrieve it.
  5. Click Save and create connector.

The integration is now set up and will be available when creating a new campaign. 

More information on how to link a campaign is here.


Heads up ⚡
You must update the AB Tasty tag to make your changes live.


Good to Know 💡
Please note that the setup of integration in the account settings is not applied retroactively to previously created campaigns. They only apply to newly created campaigns.

How to Check That the Integration Is Working


Before testing the integration, please make sure you have created aSourceby installing the Segment tracker on your website (instructions here).


To test this integration, open the Debugger view of the Source and browse any page of your website on which an AB Tasty campaign is running (this campaign must have the Segment integration toggled on, as shown above).


In this view, you can see all the events received by the Source, and you can inspect any event by clicking on it. 


If the integration is working, you will see a Track event named AB Tasty, which contains the following properties: 


  • Test Name
  • TestID
  • Variation Name
  • VariationID


How to Use ABTasty’s Events in Segment


Segment is usually used to broadcast AB Tasty events to Destinations such as analytics tools so that they can filter AB Test Campaigns and Variations on the Dashboard. For further information on Segment’s Destination, check this documentation.

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