Mixpanel is a mobile and web analytics platform, which supports businesses in studying consumer behavior. You can find their getting started guide here and the official partnership page here.


How to Setup the Integration

  1. Access Integrations > Integration Hub.
  2. Search for and select Mixpanel.
  3. Click Setup connector.
  4. Give a name to your connector so you can easily retrieve it.
  5. Click Save and create connector.

The integration is now set up and will be available when creating a new campaign. 

More information on how to link a campaign is here.


Heads up ⚡
You must update the AB Tasty tag to make your changes live.


Good to Know 💡
Please note that the setup of integration in the account settings is not applied retroactively to previously created campaigns. They only apply to newly created campaigns.


Integration check


Good to Know 💡
This integration relies on the presence of the Mixpanel SDK in the webpage's global scope. You can make sure this is the case by running window.mixpanel in your developer tool console. If it isn’t undefined, the integration can work.


To test this integration, please open Mixpanel Live View interface in the Data Management menu.



Browse any page of your website on which an ABTasty campaign is running. You will soon appear in the list of events. 


If the integration is working, you’ll see an Event that contains an AB Tasty property. This property’s value contains the ABTasty campaign and variation’s ID.


Mixpanel & AB tasty


Once you have data flowing from ABTasty to Mixpanel, you can filter your Mixpanel reports on ABTasty campaigns and variations.


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