Amplitude is a Product Analytics company. Their service tracks user interactions across different sources (web, mobile, API, etc.) and helps measure product usage by building custom reports.
Heads up ⚡
This connector is working with an old version of Amplitude's tag. Latest version is analytics browser and connector is available here.
How to Set up the Integration
- Access Integrations > Integration Hub.
- Search for and select Amplitude (analytics browser).
- Click Setup connector.
- Give a name to your connector so you can easily retrieve it.
- [Optional] Check the box to automatically add the connector to your future campaigns.
- Click Save and create connector.
If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.
If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is here.
You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).
Integration check
⭐️Tip(s): This integration relies on the presence of the Amplitude SDK in the webpage's global scope. You can make sure this is the case by running window.amplitude in your developer tool console. If it is not undefined, the integration can work.
To test this integration, please open Amplitude’s User Lookup interface, enable the Live event updates mode, and browse any page of your website on which an ABTasty campaign is running.
You will soon appear on the list of visitors. Click on your visitor to open the Event Stream sub-section. In this view, you can see a timeline of a recent event triggered by any user, and you can inspect any event by clicking on it.
If the integration is working, you will see two new User Properties enriching your user profile:
- ABTasty.Test: the list of tests to which the user has been exposed
- ABTasty.Variation: the variations to which the user has been assigned
AB Tasty User Attributes are stored in arrays because a user can be exposed to many campaigns and multiple variations, as shown below:
For further information on Amplitude’s User Lookup interface, please read this article.
⭐️Tip(s): If you do not see ABTasty User Properties in the User Look-Up interface, please check if you're using strict settings regarding new User Properties.
Configuration
How to Use ABTasty’s User Properties in My Amplitude Reports
Test and Variation data can be used to filter any of your Amplitude reports by choosing ABTasty.TestandABTasty.Variation in the User filter section.