Amplitude is a Product Analytics company. Their service tracks user interactions across different sources (web, mobile, API, etc.) and helps measure product usage by building custom reports.


AB tasty & Amplitude


If you use Amplitude, you can link it with an AB Tasty campaign by opening the Advanced options step of your campaign settings.


If you want to enable the Amplitude integration on every new campaign by default, simply access your account’s Integration settings in Settings > Integrations > Web Analytics tools. Then toggle it ON.



Integration check


⭐️Tip(s): This integration relies on the presence of the Amplitude SDK in the webpage's global scope. You can make sure this is the case by running window.amplitude in your developer tool console. If it is not undefined, the integration can work.


To test this integration, please open Amplitude’s User Lookup interface, enable the Live event updates mode, and browse any page of your website on which an ABTasty campaign is running.  


You will soon appear on the list of visitors. Click on your visitor to open the Event Stream sub-section. In this view, you can see a timeline of a recent event triggered by any user, and you can inspect any event by clicking on it.


If the integration is working, you will see two new User Properties enriching your user profile: 


  • ABTasty.Test: the list of tests to which the user has been exposed
  • ABTasty.Variation: the variations to which the user has been assigned


AB Tasty User Attributes are stored in arrays because a user can be exposed to many campaigns and multiple variations, as shown below:


For further information on Amplitude’s User Lookup interface, please visit


⭐️Tip(s): If you do not see ABTasty User Properties in the User Look-Up interface, please check if you're using strict settings regarding new User Properties.



How to Use ABTasty’s User Properties in My Amplitude Reports


Test and Variation data can be used to filter any of your Amplitude reports by choosing ABTasty.TestandABTasty.Variation in the User filter section.


Filtering on Tests:


Filtering on Variations:


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