👉 Action tracking criterion

The Action tracking criterion is a segmentation criterion, in the Browsing behavior category, that enables you to create a segment

 📖 Definition

The action tracking criterion enables you to create a segment of visitors who have (or haven't) all clicked on a specific item during visits made over the last 13 months.  

⚙️ Configuration

To use this criterion, drag and drop the Action tracking label inside the middle column of the segment builder. You will have to choose from the following operators to configure your segment, which will determine the operation behind the value you will declare:

  • is: will include visitors who match the declared value. Here we are referring to users who interacted with a specific element during their navigation.
  • is not: will exclude visitors who do not match the declared value. Here we are referring to users who did not interact with a specific element during their navigation.

Then enter the required value inside the number field.

You can select one action tracking per line. To add another action tracker, you can click Add condition and choose the action to be added from the dropdown. By choosing some, you will target all visitors who converted one or the other of the selected action trackings. By choosing all, you will target the visitors who converted both action trackings.

💡 Use case

On certain websites, to join a loyalty program or confirm a newsletter subscription, visitors are asked to click a confirm button on a specific page. You can then choose this click tracking to create a new “subscriber” or “VIP member” segment.

🔎 How Does It Work?

Within the tag, we created an object called ABTastyData, that contains information about your visitors’ journey. Once you have configured an Action tracking criteria in your AB Tasty account, we store it inside this object. You can refer to the technical documentation to have more information.

 

Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 

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