👉 DMP/CDP criterion

DMP segments are segmentation criteria that enables you to create a segment

 📖 Definition

Inside AB Tasty, you can use and retrieve data from your Data Management Platform. The DMP’s purpose is to gather consumer data, from multiple sources. It will analyze data, and sort it to create specific audience segments.

Using a DMP can enhance your online marketing strategy in several ways. Combined with AB Tasty, you can trigger the right messages, to the right user, at the right time, or launch complex tests based on these segments. It is a great opportunity to improve your user’s experience, and therefore ease the engagement on your website.

Technically speaking, integrating a DMP with AB Tasty only requires activating a bridge, allowing your DMP to share and send data to AB Tasty’s platform.

AB Tasty will gather those data from the DMP, and use it to segment and target visitors on your website:

  1. When a user visits a website, AB Tasty gives him/her a unique ID
  2. AB Tasty sends this ID and contextual data to the DMP
  3. The DMP looks for this information in its database and combines it with other information regarding the same user
  4. The DMP sends this additional information to AB Tasty through a segment
  5. AB Tasty uses this segment in its targeting

Linking your DMP with AB Tasty empowers your message customization toward users, to ease their engagement, and give the best customer experience possible.

⚙️ Configuration

Once the bridge is created, log in to your account to retrieve your DMP data.

  1. Access the section Settings > Integration hub
  2. Select the DMP or CDP you want to configure and activate it by configuring a connector.

Once you activate the integration inside AB Tasty, you will be able to use your DMP’s segments inside your targeting configuration, in the segment section (“WHO” section):

  1. Select the desired criteria (each DMP can represent a criteria) in the Data integration section.
  2. Drag and drop the criteria in the middle column.
  3. Choose the right operator(s) depending on the visitors you want to target. You will find below in the tabs all the configuration differences from one DMP to another.
  4. Choose from the list the right segments, coming from your connected DMP.

You will find below the list of every DMP or specific integration available in AB Tasty. 

Name

Usage

Configuration

 

Adobe Audience Manager

Guide_Segments_Criteria_28.png

DMP

 

Operators available

  • Is 
  • Is not

Segment configuration: list of all segments available inside the AAM-connected account

Some/All conditions available when multiple conditions are used

Advalo

Guide_Segments_Criteria_29.png

Predictive Marketing

Operators available

  • Is 
  • Is not

Segment configuration:

  • Choose whether you want to build your segment on an Advalo Segment or Attribute in the dedicated dropdown: 
    • Choose Segment
    • Select the right segment name you want to use in your AB Tasty targeting
    • Select the right segment value you want to target
    • Choose Attribute
    • Select the right attribute name you want to use in your AB Tasty targeting
    • Select the right condition to match the user you want to target
    • If Segment
    • If Attribute

Some/All conditions available when multiple conditions are used

BlueKai

Guide_Segments_Criteria_30.png

DMP, big data

Operators available

  • Is
  • Is not

Segment configuration: list of all segments available inside the Bluekai connected account

Some/All conditions available when multiple conditions are used

Eulerian

Guide_Segments_Criteria_31.png

DMP

Operators available

  • Is 
  • Is not

Segment configuration: list of all segments available inside the Eulerian connected account

Some/All conditions available when multiple conditions are used

Krux

Guide_Segments_Criteria_32.png

DMP

Operators available

  • Is
  • Is not

Segment configuration: select a value from your Krux account 

Some/All conditions available when multiple conditions are used

Tagcommander

Guide_Segments_Criteria_33.png

Tag management

Operators available

  • Is
  • Is not

Segment configuration: select a value from your Tagcommander account 

Some/All conditions available when multiple conditions are used

Tealium AudienceStream

Guide_Segments_Criteria_34.png

CDP 

Operators available

  • Is 
  • Is not

Segment configuration:

  • Choose whether you want to build your segment on a Tealium Audience or Badge inside the dedicated dropdown: 
    • Choose Audience
    • Select the right audience name you want to use in your AB Tasty targeting
    • Choose Badge
    • Select the right badge name you want to use in your AB Tasty targeting
    • If Audience:
    • If Badge

Some/All conditions available when multiple conditions are used

Weborama

Guide_Segments_Criteria_35.png

DMP

Operators available

  • Is
  • Is not

Segment configuration: select a value from your Weborama account 

Some/All conditions available when multiple conditions are used

Ysance

Guide_Segments_Criteria_36.png

DMP

Operators available

  • Is 
  • Is not

Segment configuration:

  • Choose whether you want to build your segment on a Ysance Segment or Attribute in the dedicated dropdown: 
    • Choose Segment
    • Select the right segment name you want to use in your AB Tasty targeting
    • Select the right segment value you want to target
    • Choose Attribute
    • Select the right attribute name you want to use in your AB Tasty targeting
    • Select the right condition to match the user you want to target
    • If Segment:
    • If Attribute

Some/All conditions available when multiple conditions are used

 💡 Use case

It can be very useful to target certain segments of your DMP when creating on-site personalization campaigns. 
This could help you identify a segment of in-store buyers who later created an online account, for example. You could send them a message to promote your Click & Collect services and encourage them to plan their next trip to their local store.
For more information, refer to DMP segmentation criterion.

 

Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 

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