The ROI dashboard provides a global overview of your CRO activity and enables you to monitor your campaign’s performance over time.
It displays key insights about your CRO activity, profit and secured gain for one or several accounts.
⚙️ Configuration
In the ROI dashboard header, you can select the account(s) for which you want to display the metrics. Only accounts accessible to you are available in the dropdown list.
The ROI dashboard displays the following sections:
⭐ Good to know
All metrics are calculated over the past 12 months.
ROI
The ROI metric is available on all accounts where the transaction tag is implemented. In the ROI section, you need to select the affiliation for which you want data to be displayed. The affiliation coincides with the name assigned to the transaction as it appears in the list of goals to configure. For more information on the transaction tag, refer to Installing the transaction tag.
⭐ Good to know
You can merge ROI data from multiple accounts only if they have exactly the same affiliation name.
The graph displays the following metrics:
|
📈 Metric |
📘 Definition |
➗ Calculation |
|
ROI gain |
Sum of the Uplift and Secured gain recorded over the past 12 months. |
Uplift + Secured gain |
|
Uplift |
Incremental revenue (or loss) that would have been generated if the visitors who saw the Original had instead seen the variation. We first need to know the Revenue per Visitor (RPV) generated on the Original version: RPV (Original) = Total Revenue (Original) / Number of Visitors (Original). Then, we need to know the potential income we would have had if the visitors who have seen the Variation had seen the Original version instead: Potential Income (Original) = RPV (Original) * Number of Visitors (Variation). |
Difference between the revenue actually generated by the visitors who have seen the variation and the Potential Income these visitors would have generated if they had seen the Original instead: Uplift = Total Revenue (Variation) - Potential Income (Original) |
|
Secured gain |
Negative revenue from the Uplift. |
If Total Revenue (Variation) - Potential Income (Original) < 0 |
The Show details section displays the list of campaigns taken into account in the calculation including the CampaignID, the Campaign name, the Uplift, and the Secured gain.
⭐ Good to know
Only campaigns (test and personalization) including at least 10% of traffic on the original version and a Revenue per Visitor (RPV) greater than 5000 are taken into account in the ROI section.
Users per month
The Users per month section displays the following metrics:
|
📈 Metric |
➗ Calculation |
|
Visitors per month |
Sum of monthly visitors over the past 12 months. 💡 Data is loaded using Data Explorer. |
|
Average number of visitors |
Sum of monthly visitors over the past 12 months divided by 12. 💡 Data is loaded using Data Explorer. |
The chart shows the number of unique visitors per month for the past 12 months.
Campaigns per month
The Campaigns per month section displays the following metrics:
|
📈 Metric |
➗ Calculation |
|
Number of campaigns created |
Total number of campaigns created over the past 12 months. ⚠️Sub-campaigns (such as scenarios in personalizations and subpages in multipage tests) are not taken into account. |
|
Number of campaigns started |
Number of campaigns launched over the past 12 months. 💡 Calculation starts when a campaign reaches more than 1,000 visitors. Each scenario of a personalisation campaign is counted separately. |
|
Number of campaigns running |
Number of campaigns currently running 💡Calculation starts when a campaign reaches more than 1,000 visitors in the current month. Each scenario of a personalisation campaign is counted separately. |
The Show details section displays a table with detailed information for each month.
Transactions per month
The Transactions per month section displays a chart with the followings tabs:
|
📈 Metric |
➗ Calculation |
|
Transactions |
Total transactions of all selected accounts. |
|
Transaction revenue |
Sum of the revenues of all selected accounts. |
|
Transaction rate |
Number of total transactions / total of sessions of all selected accounts. |
|
Revenue per transaction |
Sum of revenues / total of the transactions of all selected accounts. |
For each tab, a trend forecast for the current month is displayed. The transaction forecast corresponds to the average of the 4 metrics per day for the current month multiplied by 30 and compared with the average of the past 2 months.
The Show details section displays a table with detailed information for each month.
⭐ Good to know
Data related to Users per month, Campaigns per month and Transactions per month are merged if several accounts are selected.
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