👉 Using Page Builder to create and manage your pages

📖 Definition

The Page Builder screen enables you to create Pages outside of the campaign configuration process in order to define the structure of your website and to be able use and reuse them in the targeting step of your campaigns.
You can also edit, duplicate and delete Pages you have previously saved.
For example, for an e-commerce website, you may save Pages you often target in your campaigns such as the Homepage, Product pages, Category pages, the Basket page and so on.

You'll find the Page builder in the section Library of the application.


⚙️ Configuration

Creating Pages

To create a Page, click on the CTA Create Page. The builder opens:

You need to enter:

  • a name for your Page
  • the configuration based on URL(s) using the available 8 operators (is, is exactly, contains, is regular expression, is not, is not exactly, does not contain, is not regular expression).
    A Page must include at least one URL(s) rule and can exclude one or several URL(s) rules.

⭐ Good to know

You can combine inclusive operator(s) (is, is exactly, contains, is regular expression) with exclusive operator(s) (is not, is not exactly, does not contain, is not regular expression). 

In this case, to be accepted in the targeting, a website’s URL has to match:

  • All the exclusion rules
  • Some (almost one) of the inclusion rules

To find out how the URL operators work and about their functional rules, refer to Using URL operators.


Managing Pages

Once created and saved, your Pages are directly available in the table:


From here, you can perform the following actions:

  • Edit 
  • Duplicate
  • Delete

🚩 Heads up

You cannot delete or edit a Page if it is used in one or several live campaign(s). To do so, you must pause your campaign(s) first or select save as a new Page. 


Using Pages

Pages can be used directly in diffrent section of the application:

  • in the Targeting step/ Where section to declare on which pages of your website you want to target your campaign
  • in certain segmentation and triggering criteria that use URL patterns such as: page interest, previous page


Most common pages per industry

Depending on your industry, your website may have a classic architecture. These are the most commun pages used to create page templates with the Page Builder, which help determining roadmaps and configuring campaigns:

💼 Industry

📄 Pages


Category pages (e.g.: Man, Woman, Home,...)
Subcategory pages (e.g.: Trousers, Dresses,...)
Product pages
Specific product pages (e.g.: only Dresses)
Basket page
Delivery page
Payment information page
Full funnel (Basket+delivery+Payment)
Checkout page
Personal account page
Q&A page


Article categories page
Specific articles (e.g.: culture news)
Subscription page
Checkout page


Category pages (e.g.: Mortgage loans page)
Product pages (e.g.: savings account product page)
Funnels of subscription (e.g.: quotation, subscription)
Simulation pages (e.g: credit calculation)


💡 Use cases

For example, let’s say the product pages of your website have the following construction: www.mywebsite.com/product/123456 (ID of the product made up of 6 digits).
The ‘product’ character string is common to all product pages but the ID is specific to each product. 
You can configure the Page as follows: Contains > product
Using the ‘contains’ operator enables you to include all URLs that have the ‘product’ string, no matter which string follows it.
You may also want to exclude a unique URL containing the ‘product’ string but which is not a product page. For example, to exclude the URL www.mywebsite.com/coffeemachine/productguarantee, select is not > www.mywebsite.com/coffeemachine/productguarantee.


Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 


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