👉 Personalization campaigns

A personalization campaign enables you to modify a part or all of your website for a specific segment of visitors. You can thus configure as many messages and experiences as segments you address.
The aim of these types of campaigns is mainly to get more conversions on your website, to increase the engagement of your visitors and to enable them to have a powerful, pleasing and long-term experience on your website.

⭐ Good to know

A personalization campaign is always based on an association between a specific message and a target. Thus, it is important to identify and create your visitor segments beforehand, depending on your industry. You will then be able to build your personalization strategy based on these segments and performances. For more information, refer to Audience Manager - Managing saved segments.

There are 3 types of personalization campaigns available in AB Tasty, that you can configure depending on your target(s) and appropriate page(s). 

 

I.Personalization.png Simple Personalization

This type of personalization is relevant if:

  • You want to display a message to a unique segment
    E.g., Visitors who have bought a winter coat in the past two months.
  • You want to display a message on one page only (or the same types of pages)
    E.g., Displaying a coupon code in a popin on your homepage only.

You can thus display a unique personalized message for a specific segment on a specific page only (or the same type of pages).
👉 See tips on how to configure a Simple personalization

 

I.PersoMultipages.png Multi-page Personalization

This type of personalization is relevant if:

  • You want to display a message to a unique segment
    E.g., Visitors who have bought a winter coat in the past two months.
  • You want to display a message on several pages (or several types of pages)
    E.g., A coupon code that will be displayed as a popin on your homepage, as a small banner on your product pages and as a large banner on the cart page.

You can thus display several complementary messages for a specific segment on a user journey on your website.
👉 See tips on how to configure a Multipage personalization.

 

I.PersoMultiexperience.png Multi-experience Personalization

This type of personalization is relevant if:

  • You want to display several distinct messages for several distinct segments
    E.g., Visitors who have bought a winter coat in the past two months, visitors who have bought at least once during the past two months and visitors who haven’t bought anything during the past two months.
  • You want to display a message on one page only (or the same types of pages)
    E.g., Displaying a coupon code in a popin on your homepage only.

With this advanced type of campaign, you can manage a commercial operation or a global communication by ensuring that a visitor to your website only sees the message they are eligible for (the experience for which they are targeted) or the message which has the highest priority, in the case of overlap, that is to say when a visitor matches more than one target at a time.
Thus, it also enables you to display several distinct messages for dedicated segments, and to establish a priority order so that a visitor who matches more than one target and is eligible for more than one message doesn’t see both but only the more relevant one (with the highest priority).
👉 See tips on how to configure a Multi-experience personalization.

 

Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 

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