πŸ”‘ Configuring a Redirect/Split test

πŸ“– Definition

A redirect test (or split test) enables you to test the performance of a new page, created and hosted outside of AB Tasty. This page is used as a variation within an A/B test campaign.

This type of test is useful when modifications involve a significant amount of work (e.g.: a brand-new design).

In this case, 2 URLs are involved:

  • The source URL, that is to say the one corresponding to the original version. This is the URL from which you want your visitors to be redirected.
  • The destination URL, that is to say the new page used as a variation. This is the page the visitors will be redirected to when they land on the source URL.

As in a classic A/B test, after analyzing the results of your test, you will see if the destination URL has performed better than your original version depending on the goal you wanted to reach (e.g., increasing the number of clicks, the number of pages viewed, decreasing the bounce rate). 

 

βš™οΈ Configuration

To create a redirect test, you must select the A/B test campaign type as the redirect test is not a campaign type in and of itself.

Here are some tips for a successful set-up:

    1. MAIN INFORMATION: we recommend establishing a hypothesis of your test according to the following model: if I redirect [this url to this new one] to [this audience], then [it will impact] and enables to enhance [this goal]. And to add it in the description field.
      In the URL field, enter the URL you want to load in the editor. This URL corresponds to the source URL. It’s important if you want to set up trackings on this page, such as action trackings.

    2. EDITOR: variation 1 corresponds to the redirect page. To create the redirection, click on Variation 1 in the header navigation and select the redirect option. You can then paste the URL of the page you want to redirect to in the popin.
      We recommend ticking the following boxes:

      🚩 Heads up

      In a redirected variation, you cannot add Variation JavaScript or make changes. Turning an existing variation (with changes) into a redirection variation deletes all the changes. Only action trackings can be added as they are not specific to a single variation but to the whole campaign.


      - Check the accessibility of the page - This option automatically pauses the test when the redirected URL is no longer online (with an email alert to the admins of the account). Once your landing page is available again, another email will be sent and you will be able to play the test again.
      - Keep AT Internet referrer in URL - If you use AT internet, this will ensure that you keep the original URL.
      - Enable redirection - This option allows AB Tasty to perform the redirection. You must select it.
      If you want to redirect to several pages, you can select the Regular expression option and enter the regular expression in the URL field.

    3. GOALS: as primary and/or secondary goals, you can choose action trackings which are common to the original variation and to the new page.

    4. TARGETING: you must target the source URL.

    5. TRAFFIC ALLOCATION: traffic allocation must be identical for each variation.

    6. QA: QA is a fundamental step to make sure that the redirect page appears correctly on all targeted devices and that your action trackings have been configured correctly. For more information, refer to Using the QA assistant.

    7. Before launching your test into production (that is to say, making it visible to your audience), make sure the QA mode is disabled, the targeting of your test has been saved and traffic allocation is evenly divided between the variations. Make sure you have enabled the redirection in the editor step.

    8. We recommend that you let a test run for at least 15 days before analyzing it. For more information, refer to How long does a test take?

🚩 Heads up

If the AB Tasty tag is not implemented on the page which you want your visitors to be redirected to, they will be able to view the page but no data will appear on the reporting of your campaign.

 

Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 

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