Guide: Creating saved Pages

In this section, you’ll find details on how to create your saved pages at an account level to be able to reuse them in the targeting section.


The page builder


Where to access

On the AB Tasty platform, click on “Account management” on the top right under the profile icon. You’ll land on the settings, and you’ll have to choose the 3rd option in the account management folder “page builder”. 




The Page Builder screen enables you to create Pages outside of the campaign configuration process to define the structure of your website and to be able to use and reuse them in the targeting step of your campaigns.

You can also edit, duplicate and delete Pages you have previously saved.

For example, for an e-commerce website, you may save Pages you often target in your campaigns such as the Homepage, Product pages, Category pages, Basket page, and so on.


Creating Pages


To create a Page, you need to enter a name for your Page and configure your URL(s) using the available 8 operators (is, is exactly, contains, is regular expression, is not, is not exactly, does not contain, is not regular expression).

A Page must include at least one URL(s) rule and can exclude one or several URL(s) rules.


⭐ Good to know

You can combine inclusive operator(s) (is, is exactly, contains, is regular expression) with exclusive operator(s) (is not, is not exactly, does not contain, is not regular expression). 

In this case, to be accepted in the targeting, a website’s URL has to match:

  • All the exclusion rules
  • Some (almost one) of the inclusion rules

To find out how the URL operators work and about their operating rules, refer to Using URL operators


Managing Pages


Once created and saved, your Pages are available in the table located at the bottom of the page, as well as in the dropdown list of the Where section of the targeting step of your campaigns


From here, you can perform the following actions:

  • Edit 
  • Duplicate
  • Delete

You can also review the page configuration by clicking the one you want to review on the tab. 


☀️ Good to know

You cannot delete or edit a Page if it is used in one or several live campaign(s). To do so, you must pause your campaign(s) first or select save as a new Page. 


Using Pages


Pages can be used directly from the Targeting step in one click. To do so, go to the Where section and select Matches saved Page from the first dropdown list. Then, select the saved Page you want to target from the second dropdown list. You can also exclude saved URL(s) by using Does not match saved Page.

For more information on the Where section, refer to Defining target pages in the targeting guide.


Most common pages per industry

Depending on your industry, your website may have a classic architecture. These are the most common pages used to create page templates with the Page Builder, which helps determine roadmaps and configure campaigns:


💼 Industry

📄 Pages



Category pages (e.g.: Man, Woman, Home,...)

Subcategory pages (e.g.: Trousers, Dresses,...)

Product pages

Specific product pages (e.g.: only Dresses)

Basket page

Delivery page

Payment information page

Full funnel (Basket+delivery+Payment)

Checkout page

Personal account page

Q&A page



Article categories page


Specific articles (e.g.: culture news)

Subscription page


Checkout page



Category pages (e.g.: Mortgage loans page)

Product pages (e.g.: savings account product page)

Funnels of subscription (e.g.: quotation, subscription)

Simulation pages (e.g: credit calculation)


💡 Use cases

For example, let’s say the product pages of your website have the following construction: (ID of the product made up of 6 digits).

The ‘product’ character string is common to all product pages but the ID is specific to each product. 

You can configure the Page as follows: Contains > product

Using the ‘contains’ operator enables you to include all URLs that have the ‘product’ string, no matter which string follows it.

You may also want to exclude a unique URL containing the ‘product’ string but which is not a product page. 


For example, to exclude the “Product Guarantee” page whose URL contains the string ‘product’, select “is not” from the conditions dropdown list and enter the corresponding URL. 



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