Campaign duplication

The duplicate campaign option is available on both the Test and Personalization dashboards, which list every campaign created on your account.

This option allows you to duplicate an existing campaign, which means copying its entire configuration into a new campaign, either by keeping the same type (identical duplication) or by transforming it into a new type of campaign (duplication with transformation). This prevents you from having to configure every step of a new campaign from scratch and saves you time when setting up a new campaign. 

 

How to duplicate a campaign

To duplicate a campaign, follow these steps:

  1. Go to the Test or Personalization dashboard and select the campaign you want to duplicate. The duplication process starts from a specific campaign. 
  2. To access the duplication feature, click the three dots on the line of the campaign you want to duplicate.
  3. Select the Duplicate option from the list.
  4. This displays a new pop-in.



  5. Choose the destination' campaign type: you can either keep the same campaign' type (this is what we call an identical duplication) or modify it (this would be a duplication with transformation).
  6. Select the content to import to your new campaign. Depending on your previous selection, you may have to select the specific variation/experience/page you want to duplicate (in the case of multiple variations/experience campaigns).
  7. Select the destination account: it can be the same (by default, your current account is pre-selected)as you’re currently using or any other account you have access to. The list only displays those accounts you have access. You can select up to 5 accounts from this list as destination for your duplication. 



  8. Optional: Enter a name for your new campaign. By default, your campaign name has the following format: {campaign_original_name_(duplicate)}.
  9. Validate by clicking Duplicate. The new duplicate campaign is displayed in its corresponding dashboard (test or personalization) and is paused by default.

Heads up

If you want to perform a duplication to more than 5 accounts, you need to repeat this action until you duplicate the campaign to the desired number of accounts (10, 20, or more).

Good to know 💡

When duplicating a campaign that is currently in QA, the QA mode is automatically disabled and the duplicated campaign is always paused by default. 

 

Duplication matrix: available use cases

The table below lists all existing types of campaigns and displays the duplications that are possible for each.

The column on the left is the original campaign that will be duplicated or duplicated with transformation. The header line displays the new campaign that will be created by the duplication/transformation

Heads up

Sometimes it’s possible to duplicate with transformation A into B, but not B into A

Good to know 💡

The AB Tasty platform implements new use cases following feedback from our clients. If you have an AB Tasty account and access, you can submit requests for new duplication functionality on our Requests board (you’ll need to be logged in to the AB Tasty platform).

 

duplication is possible

duplication with transformation is possible

duplication with transformation is not possible 

 

 

Duplicated content inside a campaign

You can either duplicate your campaign to the same account or another account. Below you’ll find a list of what is duplicated from the original campaign to the duplicated one. Any elements not duplicated will need to be manually configured after the duplication, in the campaign workflow.

 

Content

Is this content duplicated? (Yes ✅  No ❌ Depends 🚧)

Main information: 

  • Hypothesis/description of the campaign
  • Sample URL

Editor:

  • Modifications (visual editor changes, widgets, JS, CSS)
  • Variations / Pages / Subtests / Experiences

Goals: 
Available in all types of campaigns except patches.

  • Duplication in the same account: all duplicated
  • Duplication in another account: only Action Trackings are duplicated

🚧

Targeting – Who section:

Duplicated for every use case except patch duplication (test to patch or personalization to patch)

🚧

Targeting – Where section

Targeting – How section

Targeting – Options section

Traffic allocation:

The percentage of traffic is adapted depending on the specific case:

  • When identical duplication or from the same type of campaign: traffic allocation stays the same
  • From personalization  to test: traffic allocation is 50%
  • From test to personalization: traffic allocation is 100%

QA – parameters

Advanced options:

  • Third-party integrations
  • Tag performance optimization method

Other:

  • Scheduler options (end date, start date, recurrences, etc.)
  • Saved pages: when duplicating to another account

 

Good to know 💡

When duplicating a campaign to another account, the configuration is the same except for the goals selected, which are not duplicated.

 

Detailed use cases and information

In this section, we will present every possible use case in more detail. 

 

Duplicating an A/B test

From an A/B test you can create the following types of campaigns: 

  • An AB test. This is an identical duplication. Everything will be identical to the original test (number of variations, modifications, goals, traffic allocation, targeting set-up).

  • A multipage test. The duplicated multipage test will integrate the original AB test as its first page. You need to set up at least a second page (which is automatically generated during the duplication). This second page will remain empty as long as you don’t configure it.

  • A simple personalization. This use case can be used to “permanently” modify your website using a successful variation. The duplicated personalization will be based on the variation of your AB test chosen from the duplication pop-in. This is useful if you want to allocate 100% of the traffic to a winning variation without any risk of corrupting your test data and to make sure every single targeted user sees the new version of your website that generated the best results during a test.

  • A multipage personalization. This use case aims at creating a personalized workflow based on a successful variation. The duplicated personalization will be based on the variation of your AB Test chosen from the pop-in (as in the previous use case). But here you will need to configure at least a second page to complete your multipage personalization.

Duplicating a multipage test

From a multipage test you can create the following types of campaigns: 

  • A multipage test. This is an identical duplication. Everything will be identical to the original test (number of pages, modifications, goals, traffic allocation, targeting set-up).

  • An AB test. This will reduce the scope of your test. The duplicated test will be based on a specific page chosen from the pop-in during the duplication process. You will be able to add variations and make all the necessary changes afterward in the campaign editing workflow. This can be useful to transform a complicated multipage test into a simple AB test (i.e: to reduce the test’s scope or to simplify analysis).

  • A multipage personalization. This can be used to patch your website with a winning variation. The duplicated personalization will be based on the variation chosen from the duplication pop-in. This can be useful if you want to allocate 100% of the traffic to a winning variation without any risk of corrupting your test data and to make sure that every targeted user sees the new version of your website.

 

Duplicating a multivariate test

From a multivariate test you can create the following type of campaign: 

  • A multivariate test. This is an identical duplication. Everything will be identical to the original test (number of variations, number of combinations, modifications, goals, traffic allocation, targeting set-up).

 

Duplicating a simple personalization

From a simple personalization campaign you can create the following types of campaigns: 

  • An AB test. This is useful when you want to do another round of testing on a personalization that you have already put into production (i.e. to challenge your message, according to a new context on your website or a new audience). The duplicated test will enable you to test your personalization with the original version of your website and other variations if needed. The test will have one unique variation natively, but you will be able to add more inside the campaign workflow. Your configuration will be imported into the variation (campaign information, goals, targeting set-up).

  • A simple personalization. This is an identical duplication. Everything will be identical to the original personalization (main information, modifications, goals, targeting set-up).

  • A multipage personalization. This will create a personalized workflow based on a first-page personalization. The duplicated personalization will integrate the original personalization as the first page. You will need to set up at least the second page, which is generated by default but remains empty as long as you don’t set it up.

Duplicating a multipage personalization

From a multipage personalization campaign you can create the following types of campaigns: 

  • A simple personalization. This can be used to keep only one page from your existing multipage personalization. The duplicated personalization will be based on the page chosen from the duplication pop-in. Every setting from this page will be imported to your new campaign (modifications, goals, traffic allocation, and targeting set-up).

  • A multipage personalization. This is an identical duplication. Everything will be identical to the original personalization (main information, modifications, goals, targeting set-up).

 

Duplicating a multi-experience personalization

From a multiexperience personalization campaign you can create the following type of campaign: 

  • A multiexperience personalization. This is an identical duplication. Everything will be identical to the original personalization (main information, number of experiences, modifications, goals, targeting set-up).

 

Duplicating a patch 

From a patch campaign you can create the following type of campaign: 

  • A patch. This is an identical duplication. Everything will be identical to the original personalization (main information and modifications).

Good to know 💡

Multipage patches don’t exist. To transform a successful variation from a multipage test, duplicate each page one by one to create a patch campaign for each page of your multipage test.

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