To access the AB Tasty interface, you need a company-specific AB Tasty account, which you can log in to with an email address and a password. Multiple users with specific access rights can log in to the same account. For more on this, refer to our article about user management.


Logging in to AB Tasty

Each account is created by the AB Tasty teams, along with the profiles which are authorized to use the account and to log in to the platform.


Receiving account access as a new user

When a new user is added to a customer account, they automatically receive a welcome email inviting them to activate their account.



Google Sign-up and sign-in option

Sign up with Google

To sign up with your Google account, follow these steps:

  1. Click Activate my profile from the welcome email
  2. On the AB Tasty landing page, select Google sign-up
  3. Select the Google account linked to your professional email address and click continue – you will be redirected to the experiments dashboard

Sign in with Google

To sign in with your Google account, follow these steps:

  1. Go to the AB Tasty login page
  2. Enter your professional email address and your password, then click Sign in
  3. Or select Sign in from the Google option


Password set up

To log in to the AB Tasty interface, follow these steps:

  1. Click Activate my profile from the welcome email
  2. Enter your email address in the login page that appears and click Next


  1. Create your password and confirm it, click Save password & Log in to be redirected to the platform


Good to know 💡

Your password must respect all the following rules: 

  • 12 characters minimum
  • At least one lowercase character
  • At least one uppercase character 
  • At least one number
  • At least one special character 


The process varies depending on whether you are using a secure connection (single sign-on) or a standard connection. 


Resetting your password

If you have forgotten your password, click the Forgotten password? link and enter your email address to receive a reset link and create a new password. 



Getting access to a new account

When existing AB Tasty users are granted access to a new account, they automatically receive a new account email inviting them to log in. To log in to AB Tasty, click the Login link in the email or connect via the login page https://app2.abtasty.com/login

The new account name appears in the account drop-down in the navigation bar.


Using a secure connection with single sign-on (SSO)

For security reasons, your company may choose to use single sign-on (SSO). This is a unique authentication system that enables you to connect to several platforms using the same email address and password.

Please refer to the following article to set-up your SSO. 


Multi-factor authentication (MFA)

MFA is mandatory for all AB Tasty accounts. For more information about the initial set-up of MFA and how to manage it, please read the following article.


Troubleshooting area

In case you need support, follow the instructions given in the articles below:

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