This data is forwarded to a Tag Management System (TMS), to be centralized and later utilized when preparing marketing actions targeting visitors.
To be precise, with AB Tasty, if the pages of your website feature a data layer, you can use the data made available to you in order to target visitors during a campaign.
You will need to select the TMS used to manage your data layer via your AB Tasty account settings.
The following TMS are supported by AB Tasty:
- Google Tag Manager.
The Data layer option is included in our commercial Growth offer. For more information, please contact your sales representative.
Select the data layer manager
You need to select the TMS that enables you to access your data layer information.
To do this, apply the following steps:
- 1. Log in to the AB Tasty platform.
- Click , then Settings>Integrations.
- Click Data layer.
- Select the desired TMS from the drop-down list.
- Click Save.
Once configuration is complete, you may use your data layer to subject visitors to your campaigns. For more information, refer to Data layer targeting.