When viewing a campaign’s reporting function, you can access several levels of information.
The reporting displays the campaign results in a clear and visual way for easy reading and interpretation. Data representation takes on various forms and color codes enable you to quickly identify the best-performing variations.
The goals shown in the new AB Tasty reporting layout are those chosen during the goal configuration step. If you haven't configured any goals, none will be displayed in the reporting layout.
The new report is available for any test campaign, except Multivariate and Server-side tests.
Accessing the reporting analysis
To access the new reporting, click from the dashboard.
The new reporting features a summary of information on the campaign:
- the campaign ID;
- a button for launching or pausing the campaign;
- a Delete data button (if no more than 1000 visits).
The campaign results are based on the goals you configured during the goal configuration step. If you haven't configured any goals, none will be displayed in the reporting.
By default, results are calculated based on the original version of the campaign. If necessary, you can change the reference variation by selecting the one that interests you via the drop-down menu in the top right-hand corner of the screen..
The new reporting displays the primary goal of the personalization campaign, followed by the secondary goals.
The primary goal serves as a point of reference for the entire campaign and enables you to determine which variation takes precedence over the other(s). This is why it appears at the top of the reporting feature: all future decisions will be based on this goal.
Secondary goals are displayed one after the other underneath the primary goal. You can choose to display all variations (by default) or one in particular. To do this, check the variation(s) you want to see in the chart on the list of variations to the left of the relevant goal.
You can modify, add or delete one or more goals via the reporting directly. To do this, click Add goal (you will be redirected towards the goal configuration screen).
Types of views
Several types of views are available for displaying campaign information.
- The Visitor view enables you to view the data based on the unique visitor.
- The Session view enables you to view the results or average results based on the session. This view depends on the goals you choose.
- The Visual view is the default view. It enables you to display the data in the form of progress bars for easy identification of the leading variation.
- The Data view enables you to display the same data in the form of a table.
To switch to a different type of view, move the button onto the view you want to display on the reporting page.
The data related to the primary goal can be displayed in three different ways, in the form of tabs.
Gain probability tab
The Gain probability tab is displayed by default. Its progress bars and color code enable you to quickly identify the leading variation. The best-performing variation is shown in green and the reference variation is shown in dark gray.
The Gain probability, expressed as a percentage, represents the chances of the considered variation faring better than the reference variation for the primary goal. For each variation, the gain probability is displayed to enable fast result comparison. The progress bar of the variation(s) with a gain probability higher than or equal to 95% is displayed in green.
Confidence interval tab
The Confidence interval tab enables you to access advanced statistics. This data is based on the Bayesian approach and provides two measurements: interval and gain.
The gain confidence interval indicator enables you to manage uncertainty related to conversion rate measurements. It indicates what you may really hope to gain by replacing one variation with another.