When viewing the reporting function of one of your campaigns, you can access several levels of information.
The Analysis tab displays the campaign results in a clear and visual way for easy reading and interpretation. Data representation takes on various forms and color codes enable you to quickly identify the best-performing variations.
The goals shown in the new AB Tasty reporting layout are those chosen during the goal configuration step. If you haven't configured any goals, none will be displayed in the reporting layout.
The new reporting layout is currently only available for A/B tests.
Accessing the reporting analysis
To access the Analysis tab of the new reporting layout, click from the dashboard:
The Analysis tab opens.
The Analysis tab offers a summary of the campaign-related information:
- the campaign ID;
- a button for launching or pausing the campaign;
- a Delete data button.
The visitors card displays the number of visitors who have seen the campaign, as well as the performance of the best variation on the primary goal.
The campaign results are based on the goals you configured during the goal configuration step. If you haven't configured any goals, nothing will be displayed in the Analysis tab.
By default, results are calculated based on the original version of the campaign. If necessary, you can change the reference variation by selecting the one that interests you via the drop-down menu in the top right-hand corner of the screen..
The Analysis tab displays the primary goal of the campaign, followed by the secondary goals.
The primary goal serves as a point of reference for the entire campaign and enables you to determine which variation takes precedence over the other(s). This is why it appears at the top of the reporting feature: all future decisions will be based on this goal.
Secondary goals are displayed one after the other underneath the primary goal. You can choose to display all variations (by default) or one in particular. To do this, check the variation(s) you want to see in the chart on the list of variations to the left of the relevant goal.
You can modify, add or delete one or more goals via the Analysis tab directly. To do this, click Add Goals (you will be redirected towards the goal configuration screen).
Types of views
Several types of views are available for displaying campaign information.
- The Visitor view enables you to view the data based on the unique visitor.
- The Session view enables you to view the results or average results based on the session. This view depends on the goals you choose.
- The Visual view is the default view. It enables you to display the data in the form of progress bars for easy identification of the leading variation.
- The Data (available soon) view enables you to display the same data in the form of a table.
To switch to a different type of view, move the button onto the view you want to display on the reporting page.
The data related to the primary goal can be displayed in three different ways, in the form of tabs.
The Summary tab is displayed by default. Its progress bars and color code enable you to quickly identify the leading variation. The best-performing variation is shown in green and the worst-performing variation is shown in red.
The Gain probability, expressed as a percentage, represents the chances of the considered variation (i.e. the one selected from the drop-down list) faring better than the reference variation for the primary goal. By default, the best-performing variation is displayed.