How can the impact of a change on multiple targets be quickly assessed? It is possible, for example, that one of your changes has a positive impact on your add to basket rate and your conversion rate, but a negative impact on your average basket value. If you have a lot of objectives, having an aggregated view of these interactions is not necessarily easy. That is why we have introduced a new graphical representation of your results in the form of a radar chart. It gives you a synthetic view of the impact your changes have on your different goals.
Here we are comparing 3 versions (the original and 2 variations) over 5 different objectives, so we have a pentagon. The original, represented in blue, is always on the 0 value of the scale, because it is the reference value. This scale, expressed as a percentage, extends from negative values when a variation is less efficient than the original, up to positive when it outperforms the original.
In the example above, you can quickly see that variation A, in yellow, is more efficient than the original on the 'Conversion', objective, because the zone extends towards the edge of the graph. Conversely, it is less successful on the 'Average basket' objective, as the point is located towards the centre of the chart. Variations A and B are both less effective on this objective, but variation A comes out slightly better than B. We can also see that variation A is slightly more effective than the original and version B on the "Add to basket rate" objective. On the secondary objectives (the rate of access to the categories and products pages), the improvements are very low. Hovering over one of the points of the diagram displays the% improvement of all the variations in comparison with the original if you want to access the precise values.
Depending on your strategy and the priorities of your objectives, you can quickly judge the performance of each variation and make your decisions accordingly.
To access this aggregated view, go to the reports for one of your tests. It is the first block displayed on the page, before your list of objectives. To generate the graph, you must select at least 3 goals by checking the corresponding boxes.