The "Page Flow" indicator is available to analyse your visitors' clickstream and identify differences resulting from your edits. For example, has adding a self-promotional banner, to encourage your visitors to check a certain category of pages, been effective and actually changed the clickstream?
This indicator, presented in the form of a chart, shows which page types are viewed directly after consulting the test page. The pages are categorised according to the URL's format to create an aggregated view of clickstreams, which is easier to analyse. Categorising URLs is done in your account settings (in find out more about the creation of categories of pages).
Here, we have 2 versions, the original and the modified version (variation 1). By hovering over the coloured areas, we find that 13.4% of visits followed the sequence category page -> Category page -> Product Page after exposure to variation 1. We limit ourselves to 3 categories of pages after the test page. In this example, we also note that after the test page, users mainly consult the category pages.
A category, named "End", is created automatically and is equivalent to the action of leaving the site. In the example below, we find that 6.41% of users left the site directly after seeing variation 1.
You can quickly see the differences in navigation following exposure to the original version or the modified version.
Categorising URLs is done in your account settings. You access it from the "Categorise pages" tab.
There you define the page categories by specifying the URL formats using the conventional operators offered by AB Tasty:
- Corresponds exactly
- Regular expression
- Starts with
For each category, you can define multiple filters to include multiple URLs with an OR operator. For example, in the following image, we define a category "Category" which includes all URLs containing the word "/ c_" OR the word "/ cl_"
As the order in which you specify categories is very important, you can reorder them using a drag / drop system (). If the definitions of your filters are not precise enough or they potentially overlap, the URLs will be attached to the 1st category that satisfies the specified criteria. For example, in the following example, all URLs will be attached to Category 1. Category 2 will be empty because the plural URLs satisfy the 1st filter which is defined 1st.