You can set as many objectives as you want and those objectives can be fully configured to meet your needs precisely. We offer 3 types of objectives:
- Native objectives: we measure 4 objectives by default (number of pages viewed, bounce rate, return rate, time spent on the website), so you don’t need to set those.
- Objectives by URL: the objective is presumed to be fulfilled when a specific page is loaded e.g. loading of the purchase confirmation page.
- Click objectives: you can measure the click rate on a particular element, like an action button.