You can send specific back office data to AB Tasty in order to enrich report filtering or test target options. In order to share this information, you need to call the following method:
- "cv" indicates to us that you are sending a variable that applies at the visitor level (if you are familiar with Google Analytics, this is equivalent to the idea of the variable that is customizable at the visitor level).
- "key" Is the variable’s name.
- "value" is the variable’s value.
You must call this method only once, as soon as the information is available. For example, if your site offers an identification system you can call the _abtasty.push(["cv","Gender", "Male"]); method on the page to which the visitor is redirected after having correctly identified him/herself. That way, we will know if the user is a man or a woman, and this information can be used to filter reports or target tests.