Targeting a test in AB Tasty means indicating the pages on which to apply the changes that were made in the WYSIWYG editing interface.
When you start working in the WYSIWYG editor, you are only modifying a specific page (the one you indicated when you created the test). To make your modifications apply to all of the pages similar to it, you must target your test. Let’s review the various targeting methods available in AB Tasty.
To access these options, click step3 to to access Targeting options.
By default, targeting is done on the basis of the URL. When you indicated the URL of the page to modify when you created the test, we created a target condition by URL in the background, as you can see in the following screenshots.
As you can see on the second screenshot, targeting is not limited to specifying a URL pattern. Many other targeting methods are available, allowing you to target a test even if none of your URLs have the same format (as in the case of rewritten URLs, for example).
However, remember that you must indicate URL targeting, even if you use a very large rule (all the pages of the site) and limit it with other, more restrictive, targeting options.
The available targeting options are:
- URL targeting
- Traffic source targeting
- Behavior targeting
- Device and browser targeting
- Expert mode targeting
So a test can be targeted for:
- a page
- and/or a type of visitor
If you apply different types of targeting filters, they will be cumulative (AND operator). On the other hand, the conditions inside a specific filter are dissociated (OR operator), unless otherwise specified.