After you create your variations, you need to configure the options that will apply to the entire test. You can access these options by clicking on the gear icon. A menu with the various options appears:
- Target test: allows you to target your test by type of page and visitor.
- Allocate traffic: allows you to set the percentage of traffic allocated to the original page, and to each of the variations created.
- Start/Stop on date: allows you to set a starting and ending date for your test.
- Turn into multipage : transform a singe test into a master test that will include multiple sub tests; each will correspond to a specific page.
- Loaded page: allows you to change the HTML of the page that is loaded in the editor or load another URL.
- Click Tracking: displays a list of elements that your are tracking.
- User Agent: allows you to switch to a different user-agent to load mobile version of your pages.
- 3rd tool integration: allows you to link the test to a web analytics tool (ex: Google Analytics, AT-Internet, Omniture).
These settings are all optional, but practically speaking, you will always set up the target and traffic modulation options. If you don’t define them, the following values will be applied by default:
- Test targeting: by default, the test will only apply to the page loaded in the editor.
- Traffic modulation: by default, the traffic is equally distributed among each variation.