Dimension name
|
Description
|
General (common) |
Campaign Id |
Unique id of a campaign. A single hit can be related to multiple campaigns at the same time. For the "Campaign Id" dimension, each campaign id seen by the user since the beginning of the session when they triggered the hit will be returned. |
Variation Id |
Unique id of a campaign variation. A single hit can be related to multiple campaign variations at the same time as multiple campaigns can be related to a same hit. For the "Variation Id" dimension, each campaign variation id seen by the user since the beginning of the session when they triggered the hit will be returned. |
Country (Iso Code) |
The country of the user based on network geolocation. |
Is new visitor |
Boolean indicating if the user is a new visitor or not. |
Period (common) |
Year |
The year in YYYY format |
Month |
The month in MM format (between 1 and 12) |
Week |
The week in ww format (between 0 and 53) |
Date (per day) |
The day date in YYYY-MM-DD format |
Hour |
The hour in unix seconds |
Device information (common) |
Device Category |
The device category between 3 categories : Mobile Phone, Desktop & Tablet |
Browser |
The browser name in lowercase |
Browser Version |
The browser version number. It should be combined with "Browser" dimension to return comprehensive data combining browser name and version. |
Operating System |
The OS (operating system) of the user, can be Windows, MacOS, Linux, Android... |
Hit (common) |
Hit Id |
Unique identifier of a hit. |
Hit timestamp |
Exact time when the hit occurred in unix timestamp format |
Hit type |
The type of hit (pageview, action tracker event, transaction, etc.) |
Hit Is first in session |
Boolean indicating if this is the first hit of a session |
Hit Reference campaign Id |
Campaign Id explicitely associated with the hit. You should use the dimension "Hit Reference campaign Id" if you only want hits that are exclusive to a specific campaign id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign). |
Hit Reference campaign Id with fallback |
Campaign Id explicitely associated with the hit fallbacked by regular "Campaign Id" dimension if missing. You should use the dimension "Hit Reference campaign Id with fallback" if you want the strictness of "Hit Reference campaign Id" while providing a fallback for non exlcusive trackers based on the flexibility of "Campaign Id" dimension. |
Hit Reference variation Id |
Campaign variation Id explicitely associated with the hit. You should use the dimension "Hit Reference variation Id" if you only want hits that are exclusive to a specific campaign variation id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign). |
Hit > Pageview tracker |
Page URL |
Complete URL of the page where the pageview hit occurred. |
Page Title |
Title of the page as defined in the HTML <title> tag |
Page Path |
URL path component excluding domain and query parameters |
Page Path Level1 |
First level of the URL path hierarchy |
Page Path Level2 |
Second level of the URL path hierarchy |
Page Path Level3 |
Third level of the URL path hierarchy |
Page Path Level4 |
Fourth level of the URL path hierarchy |
Next Page Path |
Path of the next pageview hit in the session |
Hit > Action tracker (Event) |
Action tracker type (ec) |
Action tracker event category classification (should be "Action Tracking"). See developer documentation for more information. |
Action tracker event type |
Action tracker event type (ex: Click) |
Action tracker name (ea) |
Name of the action tracker for this hit. See developer documentation for more information. |
Event Label (el) |
Label of this action tracker hit. See developer documentation for more information. |
Event Value (ev) |
Value of this action tracker hit. See developer documentation for more information. |
Hit > Transaction tracker |
Transaction Currency |
Currency code used for the transaction |
Transaction Affiliation |
Affiliation name |
Transaction Coupon |
Coupon code applied to the transaction |
Transaction Payment method |
Method of payment used |
Transaction Shipping method |
Method of shipping selected |
Transaction Shipping cost |
Shipping cost in original currency |
Transaction Shipping cost (Local currency) |
Shipping cost converted to local currency |
Transaction Item count |
Number of items in the transaction |
Transaction Revenue |
Total revenue in original currency |
Transaction Revenue (Local currency) |
Total revenue converted to local currency |
Transaction Tax |
Tax amount in original currency |
Transaction Tax (Local currency) |
Tax amount converted to local currency |
Transaction Id |
Unique identifier of a transaction |
Hit > Item |
Item Name |
Name of the product/item |
Item Category |
Category classification of the item |
Item Sku |
Stock keeping unit (SKU) identifier |
Item Currency |
Currency code for the item price |
Item Quantity |
Quantity of items purchased |
Item Revenue |
Revenue from the item in original currency |
Item Revenue (Local currency) |
Revenue from the item converted to local currency |
Item Transaction Id |
Associated transaction unique identifier |
Hit > NPS |
NPS Score |
Numerical score given in NPS survey |
NPS Feedback |
Text feedback provided with NPS response |
Hit > Screenview |
Screenview App Info Name |
Name of the application (appInfo.name) |
Screenview App Info Version |
Version number of the application (appInfo.version) |
Screenview App Info Id |
Unique identifier for the application (appInfo.id) |
Screenview Installer Id |
Identifier of the app installer (appInfo.installerId) |
Screenview App Name |
Name of the application (appInfo.appName) |
Screenview App Version |
Version number of the application (appInfo.appVersion) |
Screenview App Id |
Unique identifier for the application (appInfo.appId) |
Screenview App Installer Id |
Identifier of the app installer (appInfo.appInstallerId) |
Screenview Screen Name |
Name of the current screen |
Screenview Landing Screen Name |
Name of the first screen viewed |
Screenview Exit Screen Name |
Name of the last screen viewed |
Screenview Screen Depth |
Depth of the current screen in the hierarchy |
Custom (common) |
Custom variable index |
Index number of the custom variable |
Custom variable name |
Name of the custom variable |
Custom variable value |
Value of the custom variable |
General advanced (common) |
Customer Id |
Unique identifier of a customer |
Full Visitor Id |
Unique identifier of a visitor |
Session Id |
Unique identifier of a session |
Is Qa |
Boolean indicating if the hit is from QA testing |
Is Bot |
Boolean indicating if the hit is from a bot |
Is App |
Boolean indicating if the hit is from a mobile app |
Is In App Webview |
Boolean indicating if the hit is from an in-app browser |