The Mapping Analysis allows you to know about the potential improvements you can make on your webpages and EmotionsAI audiences. It will show you the economic losses globally but also page by page.
The Mapping Analysis gives you a simple and fast reading of the audit at the level of the whole customer journey.
This page presents the aggregated and organized results of the Page Analysis performed at each journey step that is contained in the Website Mapping you want to use.
You can analyze the details on a specific date range and on various devices.
From here, you can see what are the pages where you are missing out on the most conversions. Conversion losses data are translated into monetary opportunities by using the average business value of journey goals that is entered in the settings (default value: 100).
You will find on this page some elements both for configuring the requests of the insights and for displaying them.
You can access this page through the main navigation :
In order to use the Mapping Analysis page, you must create at least one Website Mapping.
Note that if you recently created tracking to be used in this interface, only the Page Tracking will be retroactive. The Action Tracking and Custom Tracking are not, thus no data will be collected prior to their creation.
Configuring your Mapping Analysis
First, you will have on the left a panel to choose the Mapping you want to use and the date range.
Clicking on the button Create a new Analysis will enable the panel.
Mapping selection
You can select different Mappings (if multiple have been created in the Website Mapping page).
This selection will retrieve :
- the Funnel(s) set in the mapping
- the Funnels
- the Mapping Goals
- the different pages and steps tracking you selected per funnel and their order
Date range
For the date range, just select the start and end dates using the date picker and save the selection to fetch data only in this period.
Applying the Analysis request settings
After configuring your perfect Analysis request, you can click on the Apply button to fetch the data and update the Analysis.
Doing so will launch your request to our Data services. Please note that it can take a while and you must not change or close the page (you can still vacate to other occupations while the tab is open though).
Table Filters
On top of the table, you have some filters that will condition the data and the display :
These dimensions will just filter the data and update the display, a new request will not be fetched.
Mapping Goals
First you will be able to select what we call the Mapping Goal. The Mapping Goal is the last step of a Funnel a visitor has to reach for considering the Funnel as completed.
Each Mapping Goal has an Average Order Value (AOV) set in the Website Mapping page.
By default, all Mapping Goals are selected for the Analysis meaning that we will do the sum of them for the estimated losses whatever the journey of the visitors as they may have completed different funnels and goals along the way.
Devices
You can select Desktop, Mobile or both of them as devices. As the EmotionsAI data pattern is scarce for Tablet users, we do not provide an Analysis view on this device.
Units
Last, you can choose to display the data and graphic bars according to the monetary value (currency according to your account setting) or the raw conversions.
Analysis table
Estimated Losses Card
You can find in this card the estimated losses of the last 30 days on the selected mapping. Beneath the estimated losses for 12 months.
Top Pages to improve
Here we list the pages where we found the most important opportunities to improve according to the traffic volume and estimated losses.
Page selection dropdown
This dropdown allows you to select the pages contained in the Mapping to see a detailed view. By default, the dropdown is set as “All pages” giving you a global and aggregated view on all the pages of the Mapping.
Graphics bars
The audiences are displayed by descending importance of the conversion losses.
You can see for each EmotionsAI audience 2 graphics bars :
- one indicating you the conversion losses of this audience on the selected page(s) either in monetary value or raw conversions.
- one indicating the traffic volume of this audience on the selected page(s).
The graphic bars are proportionally sized according to the total number of traffic and conversion losses on the page(s).
They are displayed from left to right with their position starting where the bar of the upper audiences stopped.