To evaluate the effectiveness of your recommendations, the following metrics are available in the Report tab:
Number of Impressions
The Number of Impressions represents the total times a recommendation has been displayed to users.
How it works: Every time a recommendation appears—whether on a product page, the homepage, or within an email—it is counted as an impression.
Why it matters: This metric measures the overall exposure of your recommendations and helps you assess their visibility across your website or campaigns.
Number of Clicks
The Number of Clicks captures the total instances where users have clicked on a recommendation.
Why it matters: It shows the level of engagement generated by your recommendations and indicates whether they successfully attract user interest.
Number of Closures
The Number of Closures refers to the number of times users explicitly close or dismiss a recommendation.
Examples: This could include actions like clicking a "close" button or selecting an option to disable the recommendation.
Why it matters: This metric identifies instances where recommendations may not resonate with users, providing insights into areas for improvement.
CTR (Click-Through Rate)
The Click-Through Rate (CTR) is a key performance indicator that reflects how effectively recommendations encourage user interaction.
How it’s calculated: CTR (%) = (Number of Clicks / Number of Impressions) × 100
Why it matters: A higher CTR indicates that your recommendations are relevant and engaging to your audience.
Closure Rate
The Closure Rate measures the frequency at which recommendations are explicitly dismissed or rejected by users.
How it’s calculated: Closure Rate (%) = (Number of Closures/Number of Impressions)×100
Why it matters: This metric highlights how often recommendations fail to capture user interest, helping you identify potential issues with content, targeting, or placement.