Once you’ve created your first recommendations, you can monitor their performance in the Report Tab, accessible from the left-hand menu. This section provides in-depth analytics to help you evaluate and optimise your recommendations.
Step 1: Select Recommendations to Monitor
- Choose a Recommendation: Use the dropdown menu at the top of the page to select the recommendation you want to monitor.
- Set Monitoring Parameters: Select the monitoring period and the device (desktop, mobile, etc.).
- Compare Recommendations: Use the ‘Start Comparing’ button to analyse and compare the performance of two recommendations side by side.
Step 2: Overview of Key Metrics
The first section of the report provides three main pieces of information:
- Number of Users: Total users exposed to or interacting with the recommendation.
- Weight in Revenue: The contribution of the recommendation to overall revenue.
- Revenue per User: Average revenue generated per user exposed to the recommendation.
Step 3: Performance Graph
This graph provides a visual representation of the recommendation's performance over the selected period.
Data Displayed:
- Actual Numbers: Performance metrics for the selected period.
- Previous Period Numbers: Performance metrics for the same timeframe in the prior period.
Customise Metrics:
Use the dropdown menu at the top-right of the graph to select the metric you wish to track.
Available Metrics:
- Number of Impressions
- Number of Clicks
- Number of Closures
- Click-Through Rate (CTR) (%)
- Close Rate (%)
Step 4: Metrics by Segment
Below the performance graph, you’ll find detailed metrics segmented by user groups:
- Visitors: All website visitors.
- Exposed Visitors: Visitors who were exposed to the recommendation.
- Users: Visitors who interacted with the recommendation.
For each segment, the following data is provided:
- Revenue: Total revenue generated.
- Revenue per User: Average revenue per user.
- Transactions: Number of transactions resulting from recommendations.
- Transaction Rate: Conversion rate for transactions.
- Average Basket: Average value of a user’s cart.
- Sales Index: An index showing sales trends.
- Sales Index (SKU): Sales trends based on individual product SKUs.
Step 5: Engagement Metrics
In the final section, you can track the engagement generated by the recommendation. The following data is available:
- Number of Impressions: Total times the recommendation was displayed.
- Number of Clicks: Total clicks on the recommendation.
- Visits to Product Pages: Number of product page visits initiated from the recommendation.
- Products Added to Basket: Number of recommended products added to carts.
- Number of Closures: Total times users dismissed or closed the recommendation.
Final Notes
- The Report Tab provides a comprehensive overview of recommendation performance, helping you identify strengths and areas for improvement.
- Use the comparison feature to test different strategies and optimise your recommendations.
- For additional support, consult the platform documentation or contact your Customer Success Manager (CSM).