Integrating your analytics tool with the AB Tasty Recommendations & Merchandising platform allows you to track and analyse the performance of your campaigns. Follow these steps to complete the integration:
Step 1: Access the Integrations Tab
- Click on your avatar in the top-right corner of the platform interface.
- Go to "Settings"
- Select the ‘Integrations’ tab from the top.
Step 2: Choose Your Analytics Tool
- On the Integrations page, locate your desired analytics tool:
- Google Analytics 4
- Matomo
- Random Data (for testing purposes).
Click on the ‘Connect’ button below the name of your chosen tool.
Step 3: Complete the Integration Process
- Follow the on-screen instructions specific to your selected tool to connect it to the platform.
- For example, you may need to provide API credentials or authorise the platform to access your analytics data.
- Once the integration is complete, click on the ‘Back to Dashboard’ button in the platform interface.
Step 4: Access Campaign Data
- After the integration is set up, the ‘Report’ tab will appear in the left-hand menu of the platform.
- In the ‘Report’ tab, you can:
View detailed analytics and performance metrics for your campaigns.
Monitor key indicators such as impressions, clicks, conversions, and revenue.
Troubleshooting
Missing Data in the ‘Report’ Tab:
- Verify that the integration was completed successfully.
- Ensure all required credentials or permissions were correctly provided during the setup process.
- If issues persist, contact your Customer Success Manager (CSM) for support.
Testing with Random Data:
If you’re using Random Data for testing, note that this option is for simulation purposes only and does not reflect real campaign performance.