New Features - November 2024

Say hello to scaled optimization

From A/A to QA, and multi-page to multi-accounts. Start scrolling—Your new favorite way to scale optimization might be waiting right below.

 

 

One Place to Rule Them All:
Multi-account View

Managing multiple accounts? See the activity for all those accounts in one place! The Global Dashboard now has a multi-account view that gives you visibility across all your accounts, making it easier to take high-level decisions. View activity for just 1 account, some accounts, or all accounts.

 
 

A/A Tests Just Got Easier

 

You can set up your A/A tests in just a few clicks and collect insights right away, thanks to automatic trackers. Say goodbye to complex A/B testing workarounds with our unique, native feature that gives you a competitive edge.

 
 

From Paths to Patches:
Multipage Patch Now Available

Put live winning variations from multipage tests in a single click, without rebuilding from zero. You can apply changes seamlessly across multiple pages by duplicating and converting to a Patch -- saving you time and ensuring consistency.

 
 

Reduce Risk with QA Assistant

Flawless campaigns—every time. Force variations to display and continually test in real-time. It’s the same QA tool you love for web, now optimized for Feature Experimentation. One familiar interface, zero hassle, and total confidence in your campaigns.

 
 

Build and Manage Campaigns
Without Leaving Your IDE

Prefer to work from the comfort of your own Development Environment? In our Visual Studio Code Extension you can connect your accounts, load campaign data, and create or modify JavaScript snippets without switching your working environment.

 
 

Shopify Transaction Data For All Your Devices

Our new Shopify integration for transaction tracking is now available for our server-side solution, AB Tasty Feature Experimentation & Rollouts, allowing developers to easily test the revenue returns of new features across any device.

 

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