The navigation metrics are available for tests and personalizations and must be selected in the Goals step of the campaign flow to appear in the reports.
Good to know: these metrics are retroactive. If you forget to add them at the Goals step, you can add them after the start of your campaigns, and the data will be displayed all the way back to the beginning, without any loss.
Bounce metric
The event bounce
A “bounce” is recognized and sent via our tag each time a visitor lands on a targeted page and decides to leave the website immediately after having seen the tested page.
A visitor can only bounce once.
This event is sent via our tag from every targeted page(s).
The bounce rate
The bounce rate represents the percentage of unique visitors who have bounced in a campaign.
It's available on the type of data: session only.
Calculation
Example
100 visitors have bounced on the targeted page(s) during their session(s).
Total number of unique visitors in the test variation is 1,000
Bounce rate = 100 / 1,000 * 100 = 10%
Number of pages viewed metric
The event pages viewed
Each time a page is loaded on the visitor's browser, AB Tasty counts it. All the browsing data are stored in the AB Tasty cookie session.
The metric average number of pages viewed
The metric average number of viewed pages per visit is the average quantity of pages that have been viewed per session on the entire perimeter where the AB Tasty tag is placed, starting from when the visitor is assigned to a campaign.
Calculation
Example
Visitor A has visited the website 3 times during the campaign: session #1 for 5 viewed pages, session #2 for 6 viewed pages, and session #3 for 7 viewed pages.
Visitor B has visited the website 2 times during the campaign: session #1 for 10 viewed pages, session #2 for 12 viewed pages
Average viewed pages = (5+6+7+10+12) / 5 = 8
In a campaign, this metric compares two amounts of average viewed pages and helps to identify the best performer between two variations (the variation is compared to the baseline, which is the original version).
The growth metrics are always displayed on all variations except on the one which is used as the baseline. See this article to learn how to change the baseline in a report.
Calculation
Revisit metric
Revisit event
The number of revisits represents the number of unique visitors who have triggered the campaign at least two times in at least two distinct sessions.
Metric revisit rate
The revisit rate is the percentage of unique visitors who have triggered the campaign at least two times in at least two unique sessions.
Calculation
Example
100 unique visitors have visited the targeted page(s)
80 unique visitors have visited the targeted page(s) only once
20 unique visitors have visited the targeted page(s) at least two times
Revisit rate = 20 / 100 * 100 = 20%
In a campaign, this metric compares two percentages of revisit rates to help identify the best performer between two variations (the variation is compared to the baseline, which is the original version).
The growth metrics are always displayed on all variations except on the one which is used as the baseline. See this article to learn how to change the baseline in a report.