The Advanced options is a mandatory step during your campaign configuration. It enables you to configure advanced settings relate to the integrations, the tag performance or your campaign's future performance.
Third-party Integrations (analytics)
You can link your Simple Personalization to your analytics tool. This way you’ll be able to analyze your cohorts in your own dashboards. We’re integrated with a lot of analytics tools.
To set up a third-party tool in a campaign, you can find your connected tools in the dropdown and select the one(s) in which you want to send your campaign information to.
Some analytics tools might require additional settings, which appear in a form panel after selecting the tool. Once launched, your campaign will start sending data to all the analytics services that you selected here.
For more information on third-party tools, refer to Integrations general information.
Tag Performance Optimization
In this section, you can set up advanced functions to optimize tag performance on the campaign. By default, your campaign is set to deferred but you can switch to loading using the toggle button.
To learn more about this option, refer to Campaign loading (deferred/ instant).
Sequential Testing Alerts
The Sequential Testing algorithm enables you to detect if your experiment will not be successful at all based on your Primary goal results.
Your Primary goal has to be based on a Conversion/Transaction Rate in order to feed the Sequential Testing algorithm.
Only Users and upper roles will receive email alerts if and only if they didn’t disable it in their profile, Notification center section.
To learn more about our Sequential Testing Alerts, refer to this article.