A crucial step in onboarding your account is the creation of your assets in our various libraries:
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Content libraries: all customized useful resources to build enriched experiences on your website
- Targeting: pre-set conditions to set-up and trigger your campaigns in seconds, and to get useful insights about your audience
- Tracking-indicators: a unique builder to find all your indicators to follow though campaigns
These libraries are all directly accessible in the left navigation, section "Library":
Content libraries
Widgets
You'll find 3 different sets of widgets:
- AB Tasty Widgets: find the entire list here
- Widget presets: your personal list of widgets; use an AB Tasty widget, personalize it (colors, shapes, text, etc.) and save it “ready to use” in your personal library. To find how to create your pre-sets, please refer to this article.
- Your widgets - Custom widgets: create your own widgets to enrich the library and fit you own needs in terms of content. To learn how to create your widgets, refer to this article.
Theme
The "Widget Theme" enables you to create and apply themes for your widgets based on your brand guidelines, making the widget creation process faster and more consistent. By specifying graphical properties such as colors, font styles, and default button configurations, you can define a theme and apply it to any new widget created in a test or personalization campaign. This guide will walk you through the steps of creating a theme, applying it to a widget, and managing your themes.
To learn how to declare your theme, refer to this article.
Assets
The Asset Library allows you to create and manage assets in your library. Those assets are images that then belong to your AB Tasty portal, receive their own “assets-manager.abtasty.com” URL and can be used in your campaigns, widgets, etc.
To learn how to upload your assets, refer to this article.
Targeting libraries
Segments
A segment is a cluster of visitors that share some identical traits, as defined by you, though sessions. Visitors who match these segment criteria are the only ones who will see the campaign on your website. For more information about segments, please refer to the following tutorial.
By creating your segments right from the onboarding stage, you'll benefit from insights into their traffic share and conversion rate (you'll need to set the transaction tag to obtain this indicator).
You can also integrate your CDP/CRM with AB Tasty. This will enable you to create AB Tasty segments based on those you already use in your CDP/CRM. For more information on our partners, please refer to this article.
To learn how to create your segments, refer to this article.
Triggers
A trigger is a temporary user condition that enables you to display your campaign in a specific context. The trigger enables the campaign to be displayed to the configured audience only when additional conditions are met.
Saved Pages
The creation of saved pages is useful for declaring the url structure of your site's pages once, and then using these saved pages as a targting criterion or filter in reporting.
For more information about saved pages usage in the application, please refer to our tutorial about saved pages and pages builder.
To learn how to create your saved pages, refer to this article.
Tracking library: indicators
The indicators page (Library > Tracking > Indicators) enables you to view and manage all active and hidden indicators for your tests and personalizations.
It shows all the indicators you’ve set up, including their status and type. You can also use this page to create new indicators, edit existing ones, change campaigns for which they are available, hide indicators from the indicator setup step of your campaign creation flow, and delete indicators that are no longer relevant.
Setting up and managing indicators is an important part of running successful tests and personalization campaigns. By tracking the right indicators, you can gain valuable insights into user behavior and make data-driven decisions to improve your website’s performance.
To learn how to create your indicators, refer to this article.