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For security reasons, your company may choose to use single sign-on (SSO). This is a unique authentication system that enables you to connect to several platforms using the same email address and password.

AB Tasty lets you implement SSO through SAML 2.0, an open-standard data format for exchanging authentication and authorization information. AB Tasty’s SSO feature allows you to secure your workspace and control your users’ access. All your team members can log in to AB Tasty using one set of sign-in credentials from existing authentication providers. SSO is an email-level feature that will apply across all projects and experiments. 

When you use SSO, our platform automatically links AB Tasty to your professional portal.


Activating SSO in your AB Tasty account


  • You can configure an Identity Provider (IP) for the AB Tasty service 
  • Your Identity Providers can communicate with AB Tasty – some Identity Providers are limited to internal communication, which blocks the use of SSO with AB Tasty
  • AB Tasty only manages SP-initiated SSO, so please ensure your Identity Provider is compatible 

To continue the SSO integration process on your account, please contact your CSM or Key Account Manager who will send you all the required details. After you have provided the required information, our support team will verify the SSO integration. Once the verification is done, we will enable SSO for your account(s). Our support team will be in contact with you throughout the whole process.


Logging in to the AB Tasty platform with SSO

New email invitation

When a new user is added to a customer account, they automatically receive an email. To log in to this account from the email, follow these steps: 


  1. Click the Login button in the email – AB Tasty detects the domain of your address and automatically redirects you to your company portal
  2. In the dedicated fields, enter your professional email address and password and click Login – if you have access to the AB Tasty platform, the test dashboard will be displayed

SSO login

Once SSO is enabled in AB Tasty, all users will have to log in via SSO. 


Good to know 💡

Once SSO login is enabled on your account, the ability to log in with an email password will be disabled, meaning that you can no longer log in to your AB Tasty account by manually entering your password.

To sign in to your AB Tasty account using SSO, follow these steps: 

  1. Go to the login page and click Login with SSO, or go directly to
  2. Enter your professional email address in the email field and click Sign-in
  3. You’ll automatically be redirected to your provider to authenticate or, if you are already authenticated, you’ll be redirected to the AB Tasty platform

Heads up ⚡

To sign in using SSO, you must have an AB Tasty account. If this is not the case, please contact an administrator to request access.


SSO: Okta SAML Integration Guidelines

SSO: Microsoft Azure AD (Active Directory) SAML Integration Guidelines


Specific questions

How can I configure SSO?

Please contact your dedicated CSM or Key Account Manager to enable SSO on your account(s). 


My company uses a custom SSO solution. Is AB Tasty compatible?

AB Tasty is compatible with any authentication solution as long as it’s a SAML 2.0. If you have any questions, please reach out to We can help you with the integration process.


How long do SSO-based sessions last?

The SSO session will expire after 8 hours of inactivity.


Once the SSO is enabled, can my company’s users still sign in using an email password?

No. Once SSO is enabled on your account, the use of an email password will be disabled for all members of your organization.


Can I add external collaborators who don’t have SSO credentials to my SSO-enabled account?

Yes. External contributors such as partner agencies will remain able to log in using an email password, as long as they’re not using your company email address.


Can existing or new collaborators on my SSO-enabled account access the account if they don’t have SSO access through my company?

Only collaborators with SSO credentials with your organization can access your SSO-enabled account with their company email addresses.


Good to know 💡

You can manage users’ access to your account(s), from You will need to revoke a user’s access to your Identity Provider as well.


If SSO is disabled, how will the users access the account? Can they use their old email address and password?

Yes. Once SSO is disabled, users can input their email addresses and password to access their accounts.


Can users who have never set up a personal password use the Forgotten password?

Link to set one up. After this, they can use the email address and the new password to sign in to their account.


How do I log in to my non-SSO accounts?

You will be able to log in to your non-SSO accounts by entering your professional email address and password from the login page. Once connected to the AB Tasty platform, you can switch between any account you have access to (SSO-enabled or non-SSO-enabled).


My company has enabled SSO, but I cannot sign in using SSO from my email ID.

Verify that your email is added as a user in the AB Tasty account. If it is, and you are still unable to sign in, please contact


How do I revoke a user’s access?

You can revoke a user’s access in the AB Tasty platform, here: In addition, you will need to revoke the user’s access in your Identity Provider, too.


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