Weborama’s Marketing Platform is a proprietary and secure technology that makes full use of all the cookieless and interconnection functions of increasingly complex ecosystems. As a Hybrid DMP/CDP, it allows you to improve the qualification of your users in order to maximize the performance of your digital advertising and direct marketing campaigns in the long term, while respecting the confidentiality of internet users.

The Weborama integration allows you to target the segments created in Weborama with AB Tasty.


Good to Know 💡-Weborama Segments

Segments are groups of users defined by a particular set of criteria, like a shared property or sequence of events. 

For further information on how to use segments, please refer to the Weborama website



Retrieving an API token provided by Weborama 

You need to get in touch with Weborama support in order to import the audiences that you created within the Weborama interface.
Please sent an email into : support-fr@weborama.com

To fetch audiences, you must ask for the API token. This token should provide the label of the audience (not the ids). 


Enabling the Integration on AB Tasty 

To enable the Integration on AB Tasty, follow the steps below:

  1. Access Integrations > Integration Hub > Pull.
  2. Search for and select Weborama.
  3. Click Setup connector.
  4. Give a name to your connector so you can easily retrieve it.
  5. AccountId : this account id is your weborama ID. You can find it either on the weborama application or inside the URL (this field is not mandatory).
  6. API token : this API token should be provided by the weborama support. This token must provide the labels of the audience (this field is mandatory).

Weborama is now set up. No other action is required here. This will allow AB Tasty to display the audiences that will be sent by Weborama.



Using and Retrieving Your Weborama Segments

Once you have activated and configured an integration, you can retrieve Weborama segments in the segment builder (available when you create a new segment). 

Segments generated by your integrations can all be found under the criteria group EXTERNAL DATA.
You can drag and drop the corresponding item to use for each integration.
For global information on how to build a targeting segment, please refer to our targeting guide.


Good to Know 💡- Audience availability in the Segment Builder
To be available in the segment builder, an audience must not be empty, meaning that we have to identify at least one user belonging to this audience. 

Once a user is identified, the audience will appear in the segment builder.

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