Scroll Rate Tracking Widget

The Scroll Rate Tracking widget is part of the Tracking widget category. For more information on the widgets, please refer to Widgets Set-up Guide.

 

Introduction

The Scroll Rate Tracking widget enables you to set one or more scroll goals on a web page.

Once the scroll threshold has been reached by a visitor, a goal is recorded in the report. If a user scrolls down, reaches a goal, scrolls back up and scrolls down again, the hit is not sent twice. 

If they refresh the page and reach the scroll rate goal, a new hit is sent.

If you have a responsive website, it is probably more convenient to use the Element Visible Tracking widget instead of the Scroll Rate Tracking widget, which will consider a scroll rate the same way for visitors on desktop and on mobile.

 

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Depending on how your website is designed and/or the device you use, you may see an element or not, without this being related to the scroll progression.

You can nevertheless use the Scroll Rate Tracking widget in two different campaigns, each one targeted on a per-visitor device basis, for a fair comparison.

 

Configuration

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To configure the widget:

  1. give it a name (for the Goals setup step and the Reporting),
  2. define a percentage of scroll (make sure to name it accordingly),
  3. save.

To use more than one goal, add them into the same tracking widget (by clicking on the "+" button) instead of adding another tracking widget. If you added one by mistake or if you would like to remove one inside of a tracking widget, just click on the red cross to delete it.

In order for your goal(s) to be displayed in your campaign reports, you need to add them as main or secondary goals. For more on the goal configuration step, refer to the metrics guide.

To avoid creating conflicts within your campaign's reporting data, we recommend adding a single widget in which all your scroll goals will be defined.

To enable a fair comparison, event tracking widgets are applied to the original version and to the campaign variation(s).

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