Element Visible Tracking Widget

The Element Visible Tracking widget is part of the Tracking widget category. For more information on the widgets, please refer to Widgets Set-up Guide.

 

Introduction

The Element Visible Tracking widget enables you to track whether one element (an image, a button, a paragraph, a div, a section, a collapsible div, etc.) has been "visible" in the viewport of the visitor.

There are several possibilities:

  • the element is visible above the "fold line" at page load,
  • the element is only visible once the visitor has scrolled to a certain point and suddenly appears in the viewport (triggered when the element starts to be visible and is not fully visible, for example, a large <div> or an image),
  • the element is hidden and is only displayed after a click (or any other user behavior).

In all of these cases, we collect a hit. Once an element has been made visible in the viewport, reading it and re-displaying it will not count it twice. However, if the visitor reloads the page and the element is visible again, a new hit is sent.

If you have a responsive website, it is probably more convenient to use the Element Visible Tracking widget instead of the Scroll Rate Tracking widget, which will consider a scroll rate the same way for visitors on desktop and on mobile.

 

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Depending on how your website is designed and/or the device you use, you may see an element or not, without this being related to the scroll progression.

You can nevertheless use the Scroll Rate Tracking widget in two different campaigns, each one targeted on a per-visitor device basis.  

 

Configuration

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To configure the widget:

  1. select the element you would like to track,
  2. give it a name (for the Goals setup step and the Reporting),
  3. save.

To use more than one goal, add more in the same tracking widget (by clicking on the "+" button) instead of adding another tracking widget. 

If you added one by mistake or if you would like to remove one inside of a tracking widget, simply click on the red cross to delete it.

In order for your goal(s) to be displayed in your campaign reports, you need to add them as main or secondary goals. For more on the goal configuration step, refer to the metrics guide.

To enable a fair comparison, event tracking widgets are applied to the original version and to the campaign variation(s).

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