👉 Previous Page criterion

The previous page criterion is a triggering criterion that enables you to create a trigger. 

📖 Definition

The previous page criteria allow you to trigger your campaign based on a specific “previous page” URL. That will allow you to capture your visitor in specific and determine the navigation context. 

⚙️ Configuration

First, you will have to choose which operator you want to use to identify the page or a set of pages. Once you do, you can proceed and enter the specific URL or piece of URL that will identify the page(s) to target, depending on the chosen operator.

💡 Use case

Through the previous page criteria, you can trigger the campaign for the visitors that just left your cart process. To do that, you can go through the following steps:

  1. Declare your cart URL as the previous page 
  2. Exclude the section after the cart page, to avoid display your campaign to user that proceed with the normal checkout procedure

🔎 How does it work?

The ABTasty reads that information directly from the browser current page’ “document.referrer”. If there is no value in that object, the ABTasty tag gets the value from one of its specific resources (window.ABTasty.urlHistory.previous).


Need additional information?

Submit your request at product.feedback@abtasty.com

Always happy to help! 


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