AB Tasty is a conversion rate optimization solution. It is based on the Saas model and its features include the implementation of A/B and multivariate tests as well as personalizations on your website, in view of improving your user experience.

Your test campaigns are implemented via a web platform, which can be accessed from any browser.

In order to access the AB Tasty interface, you will need a company-specific AB Tasty account, which you can log into with an email address and password.

Multiple users with specific access rights can log in to the account. (For more on this, refer to /hc/en-us/articles/200238417)

Receiving account credentials

The account is created by the AB Tasty teams, along with the profiles authorized to use the account and log in to the platform.

When a new user is added to a customer account, they automatically receive an email with a login and password.

Logging in to the AB Tasty interface

To log into the AB Tasty interface, apply the following steps:

1. Click Log in in the credentials confirmation email,
   or
   On the home page of the AB Tasty website.
   
   
2. Enter your email address in the login page that appears and click Next.
   
   

The process varies depending on whether you are using a secure connection (Single-Sign On) or a standard connection. 

Secure connection

For security reasons, your company may choose to use SSO (Single Sign-On); a unique authentication system which enables you to connect to several platforms using the same email address and password.

When you use SSO, our platform takes care of linking AB Tasty to your professional portal.

1. Repeat steps 1 and 2 above.
   AB Tasty detects the domain of your address and automatically redirects you towards your company portal. 
   
   
2. In the dedicated fields, enter your professional email address and password and click Log in:
   If you have access to the AB Tasty platform, the test dashboard is displayed.
   

Standard connection

1. Repeat steps 1 and 2 above.
2. Enter your password, then click Log in.
   
   
   The test dashboard is displayed.
   
   
   
   

If you have forgotten your password, click the Forgotten your password? link and enter your email address to receive a reset link and create a new password.  

Logging in using multi-factor authentication (MFA)

Activate the multi-factor authentication (MFA) functionality via your account settings to configure an additional level of security during the login process (for more information, refer to Personal information).

Multi-factor authentication is only possible within the framework of a standard connection. If you are using single Sign-On, MFA isn’t necessary as the connection is already secure.

Once configuration is complete, when logging in to the AB Tasty platform, apply the following steps:

1. Click Log in in the credentials confirmation email,
   or
2. Click Log in on the home page of the AB Tasty website.
3. Enter your email address and the provided password in the login page that appears.
4. Click Login,
   An authentication code is automatically sent via text message to the mobile number configured previously (for more on this, refer to Personal information>Multi-factor authentication (MFA))
5. Enter the 6-digit code in the relevant field,
   
6. Click Verify,
   The test dashboard is displayed.

Requesting a new code

The 6-digit code must be used within 2 minutes after the text message is received. If necessary, click the relevant link to receive a new code.

Saving the device

When multi-factor authentication is enabled, you can save the device used to log in to the platform.

To do this, during the second verification step, apply the following steps:

1. Enter the 6-digit code in the relevant field,
2. Check Don’t ask for codes on this device,
   
   
   
3. Click Done,

You will no longer receive verification codes for this device and will be able to log in with just your email and password.

However, if you don't log in for 15 consecutive days, two-step authentication will be re-enabled and you will receive a verification code.

Learn more

User information

Access rights and user management