AB Tasty for App allows you to modify the appearance of your mobile app without having to edit the code or recompile it.
You can modify several visual elements of your app and submit this new version, or personalisation, to all your users.
This function means you can quickly implement modifications and check whether they have a positive impact on your users. You can check, over a given period, whether the new version allows you to meet the goals you have set (for example, increasing the number of clicks, increasing the amount of the average basket, improving the navigation on the homepage, etc.).
If you are satisfied with the results, you can then decide to get your technical teams to permanently implement these changes.
Create a new personalisation
- Log in to AB Tasty for App at: http://mobile.abtasty.com.
- On the dashboard, click Create, then Create an experiment
- Enter a name
- Select the Personalisation option then click Validate
- Connect your device to your user account
Refer to the article How to connect your device to AB Tasty for App for more information.
Your app's display is shown in the Web editor.
You can start to modify the appearance of your app.
Apply your modifications
Refer to the article How to apply your modifications for more information.
Display traffic modulation
If you do a personalisation, 100% of your users are automatically allocated to this version of your app.
You can view the traffic allocation. To do this, click on thesymbol.
This will display the traffic allocation window.
For more information about traffic modulation, refer to the article How to change the percentage of traffic allocated to each variation.
Rename your personalisation
By default, when you create a personalisation, the Personalisation drop-down list is displayed. You can edit the name so you can easily identify the modifications made to your personalisation.
To do this:
- Go to the dashboard.
- In the list of your experiments, click the symbol to open an existing personalisation.
- Click on the drop-down list.
- Then click thesymbol.
- Enter the new name.
- Click Save.
Convert the personalisation to an A/B test
Once you have applied your modifications to your personalisation, it may seem necessary to test several different versions of your app.
You can convert your personalisation to an A/B test.
This action cannot be reversed.
- Open your personalisation
- Click the symbol
A confirmation will appear.
- Click Convert
The A/B test will be displayed as well as the following items:
- The Original button which contains the appearance of your app without any modifications.
- The Variation1 button which contains the appearance of the modifications made to the personalisation, before conversion.
Refer to the article How to create an A/B test for more information.
Apply a segment to a personalisation
Refer to the article How to set your segment of targeted users? for more information.