You can use e-commerce data in the targetings of your various tests by creating segments.
For example, you can target your tests to only those visitors who have bought a particular type of product or who have used a specific method of payment.
First, you must install the transaction tag. Refer to Installing the transaction tag for more information.
Setting-up the E-commerce option
To use the E-commerce option in your targeting, do as follows:
- Go to the Targeting step of your test
- Click on Add targeting
- Select Visitors behavior>E-commerce
- Select the option E-commerce and click on Add
- Enter the variable and value of your choice