How it works

EmotionsAI classifies visitors into 10 needs depending on the way they interact with a website. Based on their predictive patterns, the algorithm classifies visitors as it detects their Intuitive Needs (attention, comfort, community, competition, and safety) and Rational Needs (change, immediacy, notoriety, quality, and understanding).


Our algorithm has been developed by experts: a Doctor (PhD) specialized in Purchase Behavior Modeling, who conducted his PhD guided by a Nobel Prize winner. 

EmotionsAI is the result of 8 years of R&D and in-depth research on millions of users' journeys, thousands of online surveys and hundreds of A/B tests analyzed. Which makes it unique on the market.

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